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All bark, no bite. That about sums up the average marketing campaign for a small business. A great marketing campaign isn’t just about planning. Nor is is all about taking action. Your best chance of creating a campaign that that works is by finding the correct balance between targeting,...
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One cannot be praiseworthy enough of the way in which WordPress has been built to extend endlessly via its plugin ecosystem. Yet plugins sometimes get a bad rap. Anyone who’s been using WordPress for more than five minutes will have found themselves, at one time or another, bemoaning a...
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Managing the natural ebb and flow of work as a freelance WordPress developer takes some getting used to. Actually, all freelancers are faced with the same challenge; it’s just part of doing business. Eventually you become more comfortable with the process, but never 100% immune to the effects of...
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Ah, the life of a WordPress developer. Long hours sitting in a chair, staring a screen, an occasional glance outside to relieve your eye strain and your back, your poor aching back. Haven’t you heard sitting is the new smoking? I get it though, you’re busy. Your inbox is beeping, clients are...
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WordPress web design projects usually run pretty smoothly, sometimes like clockwork. Clients sign-off on milestones, forward creatives and content quickly and always respond to your email inquiries with the utmost of efficiency. Oh, and bills, they always pay their bills on time. Does this sound...
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The beauty of running a freelance WordPress business is that you have complete control of your time. Sunscreen, check. T-shirt and shorts, check. Cocktail and palm trees, check. Look’s like you’re ready to maximize productivity while sitting poolside and catching up on your vitamin D intake. It...
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If you’re running a small business, chances are you that have an established presence on the web. Either that or you’re here on Elegant Themes looking for a theme to help you get started. Picking out a theme is only the first step though. You’re still left with the question of how to layout...
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We’ve been a little tough on clients lately, haven’t we? Not too long ago we spent some time reviewing how to deal with clients who also felt like they had some solid web design experience. It’s true, clients can present some real challenges. But these are the same challenges that almost...
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With record-breaking revenues and attendances, 2014 was a great year for the events industry. And, with the total number of events on an upwards trend, the bubble looks unlikely to burst any time soon. But despite an increasingly competitive events industry, managing events using WordPress is now...
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Your WordPress blog is an important vehicle for reaching your audience, getting your content out there, and even marketing your products and services. So how do you make sure your content is getting as many views as possible? Many people say Twitter and Facebook are key to getting your...
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There’s a reason why more than 60% of the websites known to use a Content Management System (CMS) have chosen WordPress. It’s an easy-to-use, extensible, and completely customizable solution that doesn’t require a learning curve the size of the St. Louis Arch. However, WordPress is also open...
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The WordPress Development arena can seem pretty darned competitive at times and in many ways, it is. But if you’re up for a challenge, that’s part of what makes running a business fun. You always need to be on the lookout for ways to improve; ways to offer more value to your clients, and ways...
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