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Everywhere you look it seems like the number one piece of business advice being dished out these days is that you need to target a niche. And it seems to make sense, doesn’t it? But if that’s the case, why do so many WordPress design or development companies staunchly avoid defining a specific...
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Much of what makes the modern web such a great place is the extent to which the information we interact with becomes more personal and more interesting to engage with. Facebook learns the kind of content you are most likely to interact with and places it within your feed. Netflix learns your taste...
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Do you imagine that anyone sat down next to Picasso or Monet while they were painting, all the while providing them with advice on colors or textures or how to make their artwork feel more alive? No. Probably not. Nobody with an ounce of creativity in they body likes to have someone else tell them...
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So you’ve launched your very own podcast. That one move granted you the opportunity to offer memberships to your site visitors. A week later, you’ve got your slick registration page up and running. The next thing you do is promote the page on your Facebook wall, tweet the link, email your...
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Considering that across all industries, only 3.26% of emails generate a click-through, it’s of paramount important to have a decent understanding of email marketing if you’re hoping to engage effectively with your audience. In this post we’re going to cover the top seven types of email...
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In this highly competitive world, WordPress developers will often take low paying projects as a means to kick-start their career and build a portfolio. Starting with a low cost gig is an oft-used method and scores of developers will attest to its effectiveness. While this method does knock at the...
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Displaying a video as the background of your website is a sure-fire way to make a strong impact on your visitors. While animated, or video backgrounds aren’t suitable for all websites, if it’s a good match for the type of site you are building, and you execute it correctly, then they can really...
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As a writer, delving into the hotly contested debate that pits designers against developers is akin to jumping into shark infested waters. While I’m in no way suggesting that designers or developers are unfriendly or inclined to bite (surely not!), there seems to be a long-standing debate as to...
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If you’ve been using email marketing tools for a while, you’re probably familiar with autoresponder platforms like AWeber, MailChimp, or GetResponse. While these platforms are efficient in the features they offer , large businesses or companies with highly complex email marketing strategies may...
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Dates are a prominent component of WordPress. Whether you are using this software to create a blog or build a more traditional website, it’s likely they will be featured in some way, throughout your project. Many of us are now hooked on tracking down and consuming the latest content in order to...
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For freelancers around the world, the equation is simple: the more hours you bill, the more you earn. The problem? Not all of a freelancer’s hours are ‘billable.’ Organizing your workload, communicating with clients, and collecting payments are all integral parts of a successful freelancing...
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The next time you’re looking over a plugin description at the WordPress.org Plugins Directory, pay attention to how long it takes for your eyes to drift over to the rating in the right sidebar. I’m guessing it’s only a second or two. Many of us do it so automatically, we may not even realize...
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