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We’ve been a little tough on clients lately, haven’t we? Not too long ago we spent some time reviewing how to deal with clients who also felt like they had some solid web design experience. It’s true, clients can present some real challenges. But these are the same challenges that almost...
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With record-breaking revenues and attendances, 2014 was a great year for the events industry. And, with the total number of events on an upwards trend, the bubble looks unlikely to burst any time soon. But despite an increasingly competitive events industry, managing events using WordPress is now...
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Your WordPress blog is an important vehicle for reaching your audience, getting your content out there, and even marketing your products and services. So how do you make sure your content is getting as many views as possible? Many people say Twitter and Facebook are key to getting your...
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There’s a reason why more than 60% of the websites known to use a Content Management System (CMS) have chosen WordPress. It’s an easy-to-use, extensible, and completely customizable solution that doesn’t require a learning curve the size of the St. Louis Arch. However, WordPress is also open...
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The WordPress Development arena can seem pretty darned competitive at times and in many ways, it is. But if you’re up for a challenge, that’s part of what makes running a business fun. You always need to be on the lookout for ways to improve; ways to offer more value to your clients, and ways...
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The cloud has changed the way the world does business, and the age old models that have been employed. It’s a brave new world in the cloud, and businesses are flocking to it. SaaS (Software as a Service) is a model representing how big the game in the cloud really is. Estimates by Gartner suggest...
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When it comes to sales, it’s all ultimately a numbers game. To sell 1,000 products, you do the numbers to find out how many people you need. If you have a 10% conversion rate (that is, 10% of the people who visit your site go on to buy), you need 10,000 unique site visitors. If you want to...
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Alright, I’ll admit it: I’m a procrastinator. I struggle to work productively unless my working environment is just so. That means a clutter-free work space, a meticulously organized hard-drive, and a beautifully formatted Excel spreadsheet I use to track my every action. But...
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Everyone loves having the chance to get away from it all. In fact, more than ever many people are choosing to spend money on experiences rather than things, and science says that it’s better for you. That means it’s a great time to be in the travel business. Business is booming for...
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Ah, the world of advertising. As long as there is something to sell, there is always an advertisement lurking around the corner trying to get us to buy. Sure, it can be rather annoying having so many people attempting to sell you something, but when the tables turn and you’re the one who can...
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We have written a great deal about the myriad WordPress plugins and services you can use to create your email marketing campaigns here on the Elegant Themes blog over the years. However, we haven’t yet had a great deal to say about how to use the above-mentioned tools to create effective...
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The money is in the list. Potentially one of the worst catchphrases ever created. Any business owner or marketer who uses that phrase should hope their customers never hear them say it. Customers should never be looked at solely as a way to make money. Altruistic? Maybe, but it seems a better idea...
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