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Why Twitter? In the getting-close-to-over-populated world of social media, Twitter in particular is a great tool to grow your business. How does this make sense when you can only post 140 characters? Well, that’s actually why it makes sense. Twitter is unique among social media networks. While...
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The money is in the list. That is what you’ll often read when it comes to the importance of building your email list. It may sound like a crazy notion, but it’s really not. People today are busy and distracted by life and everything that it throws at them. Some could come to your site once,...
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In the course of running a blog or owning a business, there is probably going to come a time when putting on a webinar is necessary. This could be for any number of reasons: teaching a course, training employees, running a workshop, conducting an online panel discussion, hosting distributed events,...
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There’s a fevered interest in Google+ among the social media marketing crowd the last few years. Webmasters and marketers alike are thumping from every available pulpit that Google+ is an effective way for your business to be the facilitator of engaging conversations that matter to your customer...
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Writing and publishing posts on WordPress takes enough time on its own. Having to then go to Facebook and post links can become so time consuming that it can be difficult to get it all done. When you add on top of that the need to schedule your posts for specific times, meaning you schedule each...
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When using WordPress there are so many things one might choose to learn and master that some of the most basic elements of your site can be overlooked. Especially the parts that are a bit dry and not the least bit glamorous. Like this post’s topic: The Slug. What is a Slug? A WordPress slug...
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Building a website around your wedding is a great way to keep friends and family informed about your special day. It’s also a great way to communicate to them about the schedules, location, accommodations, gifts, etc., without having to play phone-tag or stay on the phone for hours just to reach...
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A big part of ranking higher in your local area is telling search engines such as Google more about you and what you do. Google needs not only to know the name of your business, but also the type of business you provide, your physical location, and hours. This makes finding a business much easier,...
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Who doesn’t love saving money? We live in a time where pinching pennies isn’t just for frugal moms anymore. Not only do we want to save money, but most of us have to for one reason or another. But what’s even better than saving money? What about making money from helping others save it?...
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In the past five years, Google has changed the meaning of SEO (Search Engine Optimization) — and boy did she bring down the hammer! All those loopholes and black-hat methods were not only throw to the side, but they also received huge punishments including loss of ranking and even being banned...
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Google AdSense is one of the most popular monetization strategies for WordPress sites. There are many ways you can monetize your website using AdSense. It lets you determine the types of ads that appear on your site and you have full control over where the ads are placed. It’s easy to deal with...
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In my last post here on the elegant themes blog, we talked about creative ways to drive more traffic to your website. In today’s post, we’re going to talk about one specific way to increase engagement and improve conversion rates so you can get the most out of all that new...
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