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Google has been collecting data about websites for a long time. They use the data to index websites for the best possible experience for those using the search engine. The data tells a lot about a website: how it performs, what readers are looking for or looking at, and lots more. This data is...
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It’s the ultimate dream: seeing your Facebook post getting millions of likes, comments and shares, even while you sleep. And what better way to build engagement? Turns out, it’s not that easy for the idle marketer. Thanks to a rollout of changes in the last few years, Facebook’s organic post...
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Columns are basic website design elements. They allow you to display your content in chunks that are visually appealing. They allow you to create layouts that look like magazines and newspapers. But creating them can be tricky. It is possible to code them by hand, but that can require lots of...
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The cool folks that build WordPress are always working on new features. These future-features are first packaged as plugins so they can develop them outside of the WordPress core. One of the cool features on the horizon for WordPress is the Front-end Editor. To give you a taste of what’s to come,...
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One of the basic best practices of setting up a blog is to break your topic down into categories and tags. The hierarchy of specificity on a blog should go something like this: Topic > Category > Tag > Post title. In this way someone navigating to your blog for the first time should be...
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What if you wanted to post something to your WordPress site, but you didn’t have the time, or you didn’t want to take the time, to go to your site? Easy! Write a blog post in your email and send it to your site. WordPress will post it for you! Being able to post from email means you can post...
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Information architecture can be used as a buzzword out the Wild, Wild West of web design. Don’t be fooled. It’s a fancy term for some simple concepts. It’s just hard to define. But we’re here to solve that, and to help you make the best of your information architecture on your next...
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UI and UX are two popular buzzwords that have been around for many years. They’re also two of the most important buzzwords to WordPress web designers and developers. Sometimes they are used interchangeably in general conversation, but these two terms refer to two completely different, yet...
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Why Twitter? In the getting-close-to-over-populated world of social media, Twitter in particular is a great tool to grow your business. How does this make sense when you can only post 140 characters? Well, that’s actually why it makes sense. Twitter is unique among social media networks. While...
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The money is in the list. That is what you’ll often read when it comes to the importance of building your email list. It may sound like a crazy notion, but it’s really not. People today are busy and distracted by life and everything that it throws at them. Some could come to your site once,...
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In the course of running a blog or owning a business, there is probably going to come a time when putting on a webinar is necessary. This could be for any number of reasons: teaching a course, training employees, running a workshop, conducting an online panel discussion, hosting distributed events,...
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There’s a fevered interest in Google+ among the social media marketing crowd the last few years. Webmasters and marketers alike are thumping from every available pulpit that Google+ is an effective way for your business to be the facilitator of engaging conversations that matter to your customer...
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