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Twitter is one of those platforms that I never fully understood the reason for its popularity. How could you say anything even remotely educating or interesting in 140 characters or less? MySpace? Sure, that made sense. Just share random and fun stuff with my friends — done. Facebook? Yup, pretty...
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Have you ever landed on a web page, started reading the content only to be interrupted by a pop up or distracted by a link to a landing page advertising a free product if you enter your email address? That’s a squeeze page. It’s called “squeeze” as the customer is intentionally...
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Email marketing is such a valuable tool in your marketing strategy. It’s a way to directly talk to your customers in a place they’re happy to receive information, because they said “yes” to hearing more from you. They want to hear what you have to say, and since they gave you their...
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Email marketing is a fantastic way for you to keep in touch with your customers, learn about them, and create a loyal relationship between the two of you. It can be planned so that your customers receive your message at a specific time and that message is delivered right into their personal space:...
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Craigslist has been around since 1996. It’s one of the most long lived and consistently used websites in the world. But just how popular is it? The kind of popular that consistently gets 20 billion monthly page views. Yes, that’s billion with a “b”. That number of page...
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In light of the recent release of Bloom, Elegant Themes’ new email opt-in plugin, it’s likely that many who regularly read this blog are taking a closer look at their email marketing strategies and building better lists. Once those lists are built however, you actually have to use them...
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One of the largest email service providers on the market at the moment is MailChimp. Hailed as the leader for beginners due to its free service for start ups, it’s packed with easy-to-use design and deployment features. Plus it comes with a whole host of information to absorb about how to use...
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I have a confession: for years I have avoided LinkedIn like the plague. My first experience with the social network was relatively early in its existence and I did not enjoy it. I joined LinkedIn because an employer needed me to manage the company account and (at the time) I didn’t know much...
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In February I wrote about internet marketing strategies WordPress users should be using in 2015. I covered my top five, one of which was social media. I recommended that everyone should be using platforms that are great at driving traffic–Facebook, Twitter, Pinterest, and Google+–but...
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It’s no secret that we all want a fast website. Search engines and users alike want sites they visit to load as fast as possible. To keep on top of your WordPress website loading speed, and to help in resolving issues, it’s a good idea to run a speed test. There are several ways to test the...
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Domain mapping is a process that you’ll need if you have URLs parked elsewhere that you want to link to your site or redirect completely. Mapping the domain can seem tricky at first, but following the instructions will get you there. Here are a few reasons to map your domain: You have an...
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Twitter is one of the most powerful social networking tools in the world. You can use it to interact with your audience, monitor discussions on your topic of choice, lend a helping hand, and do all of this while promoting your business or personal blog. Integrating your Twitter feed into your...
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