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Customer Relationship Management (or CRM) is a staple of successful businesses and has been for some time. In the early days of customer relationship management (the practice) businessmen and women used a simple rolodex (an analogue, desktop notecard binder with alphabetical place markers) to keep...
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Good news to all the writers in the world: you don’t have to be a novelist to make money from your writing. With the invention of the internet, the world as we know it has changed. The opportunities for working online and from home continue seem to expand with every passing year. One such...
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Everyone knows that social media is an essential part of marketing in the digital era. How exactly to be successful at it has been a minefield of opinion, hyperbole, ignorance, and actual good advice. For those just starting out, or those who need to finally get serious about their social strategy,...
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YouTube is an incredibly powerful tool. It handles storing, encoding, compressing and playing videos so you don’t have to worry about compatibility across an ever-increasing number of browsers and devices. Adding YouTube videos to WordPress is fairly simple because of oEmbed support added in...
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Before we get too involved here, let’s answer one all-important question first: Why Do You Need Followers? The number of followers you have can really boost your ego and make you feel great (assuming it’s a good number, and not a bad number), but that’s not the main reason to get...
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WordPress is a free software content management system. But just because it’s free doesn’t mean there isn’t a cost involved. There are a lot of little costs that can add up to a lot. Costs such as domain, hosting, and so forth are obvious and expected, but what about those other costs? Costs...
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Chances are that if you’ve been using WordPress for a while then you’ve heard of something called a shortcode. Ok, that might be an understatement. If you’ve been using WordPress for a month then chances are you’ve already been using shortcodes left and right. It’s...
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Are you struggling with slow site loading times? Just a few extra seconds can make a big difference. For every additional second it takes your site to load, your page abandon rate rises. About half of your visitors will expect it to load in 2 seconds or less, according to KISSmetrics. If it...
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Welcome to the second of my two-week mini-series on social integration with WordPress. Last week I covered how to integrate Facebook with WordPress. This week I’ll be focusing on integrating Twitter with WordPress. In my previous post I focused on two things: 1) Facebook comments; and...
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The Internet sees a constant bombardment of blog posts every day. With so much to read and consume, your posts can get lost in the chatter. Blog posts can get overshadowed by the news or the next big thing that’s ‘it’ for the moment. When this happens, your post can get brushed under the...
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It is no secret that setting up and managing a blog is time-consuming. But what if you could spend less time managing your WordPress site and more time on the important stuff? Sounds too good to be true, right? Well, actually, there is a tool that can help you do just that. Just what is that...
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Before we go into any details at all, first things first: What’s a WordPress Lightbox? To put it simply, a lightbox is an overlay or a popup window that goes over the website and shows a picture. They showcase the picture and darken the rest of the page, but still allows it to be visible...
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