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Anything anyone says about you online has an effect on you and your company. It can be positive (we all hope for this) or it can be negative. Either way, it has an effect. Managing and monitoring what people are saying about your brand is part of maintaining your brand. This is known as Online...
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Security is always top concern when you’re running a website. But… sometimes all the hubbub over hacking seems a little over the top. All the scary stories about big businesses like eBay, Target, Adobe, Steam, and others who have suffered big data breaches can feel like fear-mongering. Surely...
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One of the best things we can do as social media marketers is to continue our growth and share information with others. Blogs are great for this. They help us stay in touch with others like us. They help us learn from each other and they help us share our knowledge. Social media advice is...
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There is little doubt of the value of social media. You can gain a lot of readers and expand your brand. All of these efforts take a lot of time, so how do you know that what you’re getting back from your efforts is worth your time? What is your return on investment? Does its gain outweigh its...
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One of the fundamentals of running a WordPress website is knowing how and when to update the core files, plugins, and themes that comprise it. In the past updating WordPress, while still relatively easy, had a bit more guesswork than it does today. Since WordPress 3.7 was released automatic updates...
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Gravity Forms is one of the best WordPress form plugins available today. It lets you manage, distribute and connect your forms on your WordPress site. I’ve been using it for a few years now across multiple sites, and in that time, the plugin has continued to add new features and expand what...
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What does this post signify? Yup, you guessed it. It means that November is over and December is right around the corner. Can you believe it? Yeah… me either. November was a fast-paced whirlwind month, and I’m sure December will be the same in terms of life and WordPress related news. Below we...
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Whether you’re frugal or not, I’m pretty sure that we can all agree that we love a good deal. There is something about pinching pennies that just makes the mind and wallet happy. Finding great deals isn’t always easy, especially when it comes to WordPress related products, but that doesn’t...
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Way back when, we didn’t have these fancy drag and drop systems. If you wanted to move something from one side of the screen to another you had to go into FrontPage, Dreamweaver, or whatever you were using to create your website, and create a place for it to exist on the screen. Then you had to...
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Customer Relationship Management (or CRM) is a staple of successful businesses and has been for some time. In the early days of customer relationship management (the practice) businessmen and women used a simple rolodex (an analogue, desktop notecard binder with alphabetical place markers) to keep...
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Good news to all the writers in the world: you don’t have to be a novelist to make money from your writing. With the invention of the internet, the world as we know it has changed. The opportunities for working online and from home continue seem to expand with every passing year. One such...
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Everyone knows that social media is an essential part of marketing in the digital era. How exactly to be successful at it has been a minefield of opinion, hyperbole, ignorance, and actual good advice. For those just starting out, or those who need to finally get serious about their social strategy,...
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