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Guerrilla marketing is the process of marketing one’s self through the use of non-traditional marketing concepts, using unusual approaches to advertising. Typically, guerrilla-marketing campaigns are unexpected and unconventional, sometimes interactive, with consumers being targeted in unexpected...
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This post is part of our Customer Spotlight series. If you have an interesting story to tell and would like to share your experience with WordPress and Elegant Themes on our blog, please contact us! My name is Dan Carr and I’m a British-born commercial, editorial and fine art...
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Social media has quickly become the lifeblood of the internet, and your website’s social sharing strategy should be a top priority. Placing sharing buttons in your sidebar isn’t enough. Floating social media bars filled with disparate and disorganized badges looks tacky and...
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Pricing your design services is a dilemma that all web designers face. It can be very difficult to put a monetary value on your time and your experience. Whether you like this aspect of designing or not, it is something you need to do if you are a freelancer or if you operate a web design...
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Has your website seemed sluggish lately? Do images or fonts take a long time to load? You may need to optimize your website using a CDN. More and more websites are becoming faster than ever before with the use of such simple but valuable tool. Some websites will automatically have an option for a...
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Out of all the top blogging platforms, WordPress takes the trophy as the most popular. Since 2003, WordPress has allowed users to blog on top of beautiful websites with no upfront costs. Today WordPress has held onto it’s roots as well as evolved into a fully functional CMS offering users the...
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Search engine spiders will crawl your whole website to cache your website’s pages for their index. In general, most website owners are happy for search engines to crawl and index any page they want; however there are situations where you would not want pages to be indexed. For example, if you...
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This post is part of our Customer Spotlight series. If you have an interesting story to tell and would like to share your experience with WordPress and Elegant Themes on our blog, please contact us! My name is Rolf Inge Holden, aka Finge among friends, and I run ConversionLab, a conversion rate...
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In order to get noticed on the web you need quality dynamic content. The best way to keep users coming to your website is to blog. If you’ve just launched your website blogging can seem like a chore if you don’t have the greatest following. There are a number of ways to get the...
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This post is part of our Customer Spotlight series. If you have an interesting story to tell and would like to share your experience with WordPress and Elegant Themes on our blog, please contact us! My first foray into the world of WordPress began shortly after my son, Miles, was born in...
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Landing pages are used by marketers to capture leads (i.e. email addresses) or as a click through so that traffic is funneled to another page (these are known as squeeze pages). They can also be used to sell a product directly. In the world of internet marketing, landing pages can be considered to...
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Hundreds of thousands of people make a living from the WordPress platform. This includes writers, affiliate marketers, localized website designers, theme developers, plugin developers, and more. There are a number of ways that theme and plugin developers can make a living. One is to develop custom...
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