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For at least as long as WordPress has been around, search engine optimization has been taking heat from the masses. With claims of snake oil, sorcery and witchcraft being tossed around, if your business card had those three ominous letters on it, you had best be looking over your shoulder. But how...
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Podcasting is attracting a lot of attention. In 2019, the podcast advertising is projected to exceed $470 million dollars. A lot of people see that number and want their share of it. They start a podcast, make fantastic content, but the dollars don’t roll in. Like blogging, there are some...
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WordPress 3.7 has been released. This new version, which is named “Basie” after the jazz musician Count Basie, ships with some refreshing changes. This is also the first in a new wave of releases that Matt Mullenweg outlined at WordCamp SF, in which features and development teams are...
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Link building may be a big part of your SEO strategy, but not every website that links back to your site is beneficial. Google can penalize websites associated with shady or low-quality sites. So, if one of those sites links to your site, you could be in trouble, at least when it comes to page...
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When people talk about Search Engine Optimization (SEO), they typically focus on Google. However, pouring all of your energy into that one search engine could result in missing out on other key traffic sources. Although Yahoo! has fewer users, it’s still worth optimizing your content for this...
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When content that’s exactly the same or almost exactly the same appears on two or more pages, that’s called duplicate content. The biggest problem with duplicate content is that search engines don’t know which version of the content to index or show in search results. It’s also difficult to...
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Last spring Google re-branded Google Webmaster Tools to a name that was a little more user-friendly, Google Search Console. Most small business owners are familiar with Google Analytics and setting up Google’s popular software is often one of the first things that a business owner will do upon...
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While most people spend their time thinking about the “what” or “how” behind their daily activities and choices, you know that asking “why” is the key to finding motivation and achieving success. Without knowing why you’re doing something in your life or work, it’s practically...
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There are several ways to redirect users and search engines from one URL to another. 301 redirects, in particular, tell browsers that a page moved permanently. That means the old URL isn’t in service anymore and that the browser can send users to the page’s new location. This setup can...
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Ahrefs is a set of online tools designed to help you grow your search traffic and analyze your website and see its strengths and weaknesses in both content and SEO. It provides data for keyword research, niche monitoring, and even research your competitors so you can see why they’re ranking high...
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Handwriting fonts can be applied to any web design project to spice things up. This witty, lighthearted choice of typography gives off a natural vibe that’s missing in the plain script and sans fonts. With straight lines, curves, swirls, etc. handwritten fonts can make your text look more...
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Your marketing is performing beautifully. You have a ton of backlinks, more website traffic than ever and a newsletter open rate that’s higher than the industry standard. You know all of this because you have a KPI for each goal. Kick your feet up – you’re awesome at this job. Except,...
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