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Data is the new gold. Almost every website and app collects at least some information about users’ behavior. However, some of your visitors may want to exercise more control over who’s monitoring their online habits. That’s why if you’re using a tool such as Google...
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Designing your website is very exciting and gives you the opportunity to unleash your creative side. Choosing colors and themes, finding or commissioning images for the pages, and writing about yourself or your company is incredibly thrilling when you see it complete for the first time and you are...
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When it comes to marketing efforts, every company has its own approach. In email newsletters and on roadside billboards, brands send messages to their customers. Most brands use multichannel marketing to connect with their client base and others use omnichannel marketing. In this post, we’ll...
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There is no denying that WordPress has an absolutely massive developer community, but the fact remains that the vast majority of WordPress users are not developers. This means that while developers, the ones who actually build WordPress itself as well as WordPress themes, plugins, and more are far...
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Social Commerce is the act of promoting and selling products through a social media platform. Social media is a powerful sales platform because it leverages social media tools such as interactions, likes, shares, messaging, and more. The practice of Social Commerce has been around for several years...
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Keeping your bounce rate down is important. Making sure visitors return to your site can be equally important. With both of those metrics combined (a user engaging with your topic multiple times), the likelihood of conversion is much higher than it would be otherwise. One of the most effective (and...
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Having a social media marketing strategy is crucial to your online success. Managing multiple platforms can be time-consuming and frustrating and leaves you vulnerable to falling behind. A social media management platform is an excellent way to stay on top of your brand’s social media...
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Business writing can become tedious and time-consuming. We often type the same words multiple times within an email, on social media, in presentations, articles, or within user’s guides. One way to help streamline the writing process is to use an app called Text Expander. This app allows you to...
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Do you feel like you can’t stay on top of the news sources you love? Or maybe you know that you’re missing a lot of great content that’s being published, but you have no clue how to stop letting it slip through your fingers. For a way to gather all of the content you want to read in one...
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Type the keywords “WordPress Design Company” into a search engine and you just might be overwhelmed by all of the choices. You’ll probably see over 75 million results. That’s a lot of design companies. Within those 75 million results are some WordPress superstars, superheroes, and...
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If you’re in the market for a website, you have probably heard WordPress, Squarespace, Wix, Weebly, and a dozen more. But which one should you use? When it comes to selecting WordPress vs other content management systems (CMS) and website platforms, the right choice depends on your individual...
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Anyone setting up a website needs to take advantage of all the best supporting systems and software to ensure it runs smoothly, offers a great visitor experience, and makes communication easy. One area where you’ll need to find a software package is with your email correspondence. Marketing and...
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