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When it comes to sales, it’s all ultimately a numbers game. To sell 1,000 products, you do the numbers to find out how many people you need. If you have a 10% conversion rate (that is, 10% of the people who visit your site go on to buy), you need 10,000 unique site visitors. If you want to...
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Well, it’s that time of the year again. Leaves are falling, Pumpkin Spice Lattes are back in season at Starbucks, and many parents are gearing up for their little Superheros and princesses being on an inevitable sugar-high in the next couple days. Daily life aside, it’s also time for...
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Even though WordPress is a full-fledged content management system (CMS), its most fundamental feature is creating Posts. You can create Posts for blog content, or you can create them for WooCommerce products. You can even make custom post types that function as everything from calendar events,...
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Guerrilla marketing is the process of marketing one’s self through the use of non-traditional marketing concepts, using unusual approaches to advertising. Typically, guerrilla-marketing campaigns are unexpected and unconventional, sometimes interactive, with consumers being targeted in unexpected...
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I want to start today’s post with an example scenario I’m sure we’re all familiar with. Let’s say you’re in the market for a new car, so you head over to your local showroom. After a few minutes of browsing, you’ve seen lots of great options. Then the salesman...
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Choosing the right SEO plugin for your WordPress site is one of the most important choices you will make. And with so many solutions out there, the best ones can often be overlooked. The Rank Math SEO plugin for WordPress is definitely in the ranking as one of the top WordPress SEO plugins for a...
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When creating a blog, it’s important to choose the right type of blog. The type of blog shows the blog’s purpose and how it goes about reaching its goals. This helps you determine the right strategy to reach those goals. To help you choose the best type of blog for your needs, in this article,...
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WordPress isn’t the only modular content management system (CMS) that has an established base and active community. Joomla is also a free-to-install, open-source platform that thrives on its third-party support. Many developers work to extend their capabilities beyond what comes built into...
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UI and UX are two popular buzzwords that have been around for many years. They’re also two of the most important buzzwords to WordPress web designers and developers. Sometimes they are used interchangeably in general conversation, but these two terms refer to two completely different, yet...
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A lot of people will tell you it’s easy to become rich blogging. Post a few articles now and then, and watch the money roll in from affiliate offers, advertising, and selling your own private courses. It sounds like a dream come true, so it should come as no surprise that making money...
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“Blog” isn’t a four-letter word any longer. It’s not a joke or a waste of time. A blog can be an incredibly profitable, sound way of making a living. What’s interesting is that if you look at what top blogs do, they tend to check the same boxes, even if they’re in wildly different...
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Are you looking to optimize your SEO to outrank your competitors? If so, then you need to conduct a keyword gap analysis. Optimizing your SEO for top performance is a many-pronged, multi-stage process. In addition to keyword mapping and other strategies that boost your SEO, identifying and...
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