Segmentation helps you find more effective ways to reach your audience based on their unique preferences and behavior. Start using data to build stronger campaigns that drive more conversions.
Our segmentation features help you get more out of your audience data.
Getting to know your customers and what they want to see builds the foundation for relevant experiences that increase your open rates, engagement, and revenue.
Create a unique way of organizing your data that works for your business and your customer base.
Lists are the broadest way to segment your contacts, and usually the first level of segmentation. Start by adding contacts to relevant lists.
There are thousands of ways to build an organized contact list that gets more value out of your data. You can create segments out of almost any data field.
We give you the tools to capture, store, and leverage data across your campaigns, so you can drive more relevant customer experiences.
Leverage the data from our fully-featured CRM to improve your audience management. Add new tags or custom fields based on where your contacts are in the sales funnel.
Manage your leads in one place with our fully-featured CRM tool. Track your prospects from the first interaction all the way through to closing the deal.
Leverage our holistic reporting tools to track your campaign's value, understand your ROI, and pinpoint gaps across your marketing strategy.
With ActiveCampaign’s library of over 900 customer journey maps, you can send your customers exactly where they need to be to convert.
More detail doesn't mean more of your time. Set up powerful automations that segment your contact list for you based on what’s important to them.
Track customers across your campaigns and add them to relevant segments based on their actions.
Easily find and highlight your most engaged contacts by automatically tagging those who interact with your campaigns.
Whenever a contact makes a purchase, you can put them in a list or group to make sure they only get relevant promotions going forward. Leverage purchase data for upselling and cross-selling opportunities.
Automatically sort new prospects into lists and groups based on where they’re located in the world. Go as specific as you’d like: from country, to city, to neighborhood.
Send the right content to the right people every time. Create dynamic and conditional content blocks that show different copy or media for each user.
Manage your leads in one place with our fully-featured CRM tool. Track your prospects from the first interaction all the way through to closing the deal.
Leverage our holistic reporting tools to track your campaign's value, understand your ROI, and pinpoint gaps across your marketing strategy.
Save more time with our library of 900+ pre-built automations. We’ve put together ready-to-go workflows for every industry, so you can get up-and-running with powerful automations right away.
Try it free for 14 days.
