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It’s the new year, which means resolutions abound. But I have one you probably haven’t considered. Make 2017 the year you resolve to finally create a content marketing strategy for your business. In this post, I’ll tell you why and how you can create your very own content marketing strategy....
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Even if you were living under a rock and in a cave, I’d be willing to bet you’ve heard of content marketing. It’s been the buzzword of the year for several years running and it doesn’t appear to going away anytime soon. It’s the modern method of selling and selling has been going...
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Update (August 10th, 2014): Facebook recently announced a change to their policies, which makes incentivised sharing/liking against their rules. This means that using the following plugins to encourage people to like your page on Facebook to unlock content could get you into trouble once the policy...
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I some cases, keeping a sidebar on mobile can be a bit of overkill. Users are happy to scroll through relevant info on their tablets and phones (to a point). But when you have a significant amount of sidebar content after the main content of the page, users may never reach the footer, which usually...
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Membership sites are a stellar way to increase revenue and improve client engagement over the long-term, but setting one up can seem overwhelming and time consuming. However, plugins such as Restrict Content Pro make the process a breeze, and offer you almost all of the features you need to get...
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When you build a website or blog, populating it with content is just one step of the process. For some, it’s as simple as writing up a few basic content pages, writing blog posts on a regular schedule, and that’s it. For others—especially those working in complex industries, their...
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Membership websites are exploding in popularity, especially in recent years. Whether you’re a fitness instructor offering exclusive workout routines, a photographer sharing behind-the-scenes tutorials, or a woodworking society building an online community, membership websites provide a...
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The idea behind the “skyscraper” technique is pretty straightforward. When you’re working on a new piece of content, your goal is to make it longer and more informative than anything else that’s available online. If your competitors have amazing posts for the keywords you...
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Search engine optimization (SEO) is one of the most important aspects of a website. Without it, your content will be harder for search engines to find, no matter how great the content is. An SEO-friendly WordPress theme can provide a critical foundation for building a site that ranks high in the...
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Is curated content part of your marketing strategy? It’s challenging to only share resources you’ve created yourself. But when you share useful information from other creators, you keep your audience engaged and learning every step of the way, whether they’re learning from you or another...
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If you’re running an online business of any kind, you have to stay organized. Between product sales, promotion, lead generation, and customer support (among a million other things), your business just can’t run if anything is out of place. Microsoft Dynamics 365 is a CRM with a focus on...
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Divi’s new backend editor is a brand new feature that brings the power of the visual builder into the backend. The new backend editor has a familiar interface (like the classic builder) but with all the new features that weren’t available to the classic builder before now. We understand...
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