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If you’ve spent any amount of time in the digital marketing world, you’ve likely heard copywriting vs. content writing mentioned more than once. While the terms are both defined as forms of marketing communication, they’re fundamentally different and serve unique purposes. In the overarching...
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Growing a business today means having a well-established online presence. Since almost every company has an online presence, how to build one is no longer a question. The real question is: Is your business findable in less than five seconds? And if someone looks you up online, can they learn about...
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Welcome to part 1 of this 2-part series where I am going to show you how to build a complete membership site by combining MemberPress and Divi. Join me as I walk you through how to setup your membership site with everything you need for selling an online course or product, including custom...
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I love taking courses online. There is something about starting a well-designed, well-organized e-course with some great content. If done well, these e-courses can keep you motivated with a sense of accomplishment. But learning from a great e-course and creating one are two totally different...
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The debate over AI in writing has never been more relevant, especially in light of rapid technological advancements. As AI redefines its previous limitations, it raises compelling questions that we should answer: Can it replace human writers, or should it merely supplement our creative processes?...
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Content marketing isn’t a new concept. Marketing professionals use this strategy to grow engagement and improve conversion for companies of all shapes and sizes. With the growth of professional blogging and blogs as part of a brand’s marketing strategy, content marketing has taken a...
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Considering you built your website with WordPress, it might seem a bit strange to some that it doesn’t feature a blog. However, when you’re working hard on and in your business, it can feel like the last thing you can justify spending time on is blogging. This makes sense. You’re a freelancer...
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If there is one question that goes back to the very beginning of blogging, it’s “what blogging platform should I use?” Everyone asks this question (to Google, most likely), and everyone gets bombarded with a thousand different answers. That’s primarily because there are so...
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If you are looking to harness the power of Artificial Intelligence (AI) for WordPress, the AI Engine plugin is a great place to start. With its ability to generate AI content for your website, create custom chatbots, and automate repetitive actions to streamline your workflow, AI Engine is poised...
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Are you looking to build your website but don’t know where to start? In 2025, do-it-yourself web design will be more accessible than ever, offering cost-effective solutions, complete control over the look and feel of your site, and the chance to learn valuable new skills. However, taking the...
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Do you feel like you can’t stay on top of the news sources you love? Or maybe you know that you’re missing a lot of great content that’s being published, but you have no clue how to stop letting it slip through your fingers. For a way to gather all of the content you want to read in one...
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Social media is becoming more significant in the constantly changing world of digital marketing. About 4.9 billion people worldwide are using social media. However, managing and making the most of one’s presence on these ever-changing platforms can be challenging. That’s why finding the...
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