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The Robots Exclusion Standard was developed in 1994 so that website owners can advise search engines how to crawl your website. It works in a similar way as the robots meta tag which I discussed in great length recently. The main difference being that the robots.txt file will stop search engines...
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Wondering what’s coming in WordPress 4.9? With all the talk of the Gutenberg Editor, it’s easy to forget that we have one more major release scheduled before Gutenberg is slated to become part of the WordPress core. WordPress 4.9 doesn’t introduce anything nearly as big as Gutenberg, but it...
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For years CSS has been my favorite language to write while developing a website. The aspect of design or the presentation layerof a website had always hit home with me. The day I was introduced to Sass I was instantly turned off by it. I thought to myself—“Why on earth would I make things...
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If you’re running a website with multiple contributors, it can be hard to track post changes in WordPress itself. This can become a problem if you’re trying to identify the source of an error, or keep tabs on your writers’ activity. Finding a way to track post changes in WordPress...
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After all of that work you put into your website and its content, imagine if Google never even knew it existed? How could you expect to get many—or any—visitors? Having your sitemap in your Google Search Console account is necessary to have the best performance in search rankings. Without it,...
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You may not use it, but you’re probably familiar with Bing. The Microsoft-owned search engine launched as a Google alternative in 2009. Since its launch, Bing has slowly but surely grown its market share. Therefore, ignoring Bing when it comes to Search Engine Optimization (SEO) can be a...
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Split testing is one of the most effective ways to figure out how to improve your website. You pit two variants against each other and wait for one of them to come out on top. It sounds simple enough – especially when using Divi Leads – but there are some all-too-common pitfalls you’ll...
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WordPress developers spend so much of their time thinking about site optimization. Is it fast enough? Is the layout intuitive? Are the images the right size and resolution? Is the content interesting? And while all of this is certainly important, not nearly enough attention is paid to site...
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When your website has links pointing to it, whether those are internal or external links, your organic traffic is likely to improve. Both from users clicking those links on external sites, and from search engines “crawling” the web and finding your content. Using various SEO link...
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When creating a website, choosing your hosting provider is daunting yet crucial. While both WordPress hosting and shared hosting provide extensive hosting features, it is essential to note that there are still differences between them. In this post, we’ll compare WordPress to shared hosting...
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In 2019, retail e-commerce sales worldwide amounted to $3.53 trillion, and 2020 seems set to be a record-breaking year for online retail. By launching your online store now, you could connect with a huge audience. However, you’ll need a way to rapidly set up your online store....
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In the hyper-competitive and highly volatile world of SEO and content marketing, having the right tools at your disposal can make all the difference. No wonder there’s a digital marketing tool for every imaginable use case. Then there’s Semrush. It attempts to do the seemingly...
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