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If you’re a website owner, you can’t afford to neglect SEO. Beyond the basics, you need to start using advanced SEO techniques right now. Properly optimizing your website to improve your ranking in the SERPs means more site traffic, more conversions, and ultimately, higher revenue. As of May...
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Over the last decade, mobile devices have become the easiest way for people to browse the internet. According to census.gov, more than 68% of American households use a mobile device to search. By the year 2025, it’s estimated that three-quarters of the world will use a smartphone to access...
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Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are both essential to online success. However, these terms are commonly used interchangeably. Understanding the differences between SEO vs SEM is important for using both strategies to your advantage. In this post, we’ll...
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Tapping into your analytics and user behavior can help you improve your site’s SEO. If you’re interested in deepening your understanding of your site visitors’ behavior, then Microsoft Clarity can give you additional insights. Even better, it can help you improve your SEO, which could...
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Knowing you need to produce content for your website is much different from knowing what to produce. And it’s far too easy to become paralyzed by thinking about every topic and keyword you could cover. Not knowing where to start is enough to make you not start at all. Enter Ubersuggest, a...
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It isn’t easy to write about topics that haven’t yet been covered. However, there’s a difference between using other articles as sources of inspiration and reproducing their content on your site. Article spinning can land you in hot water, so it’s important to know what it is and how to...
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Rich snippets can boost your click-through rates and overall performance in the Search Engine Results Pages (SERPs). However, you’ll need to use structured data to generate these snippets. With schema tools, you can create and test your markup to ensure that it works correctly. In this guide,...
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Search Engine Optimization (SEO) is critical to running a successful website. However, determining whether your site ranks for the right keywords can be difficult. Fortunately, one of the best keyword tracker tools can make that significantly easier. In this post, we’ll explain what keyword...
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If you’ve been using Google Analytics for a while now, you might have heard the platform is transforming. In 2023, Universal Analytics will no longer process data, and users will need to switch to a Google Analytics 4 property. Fortunately, we’ve put together a guide to help you make this...
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Search Engine Optimization (SEO) is an essential ways to boost your website’s visibility and attract more organic traffic. However, it’s a complex strategy that relies on understanding algorithms and leveraging a wide variety of ranking factors. If you’re looking to become an SEO...
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Taking care of security on your website is one of the most important aspects of being a site owner. You might understand the importance of having HTTPS in your URL prefix, or why you need an SSL certificate. But do you know what the noopener noreferrer HTML tag attributes mean, and when you should...
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SEO experts generally frown on web directories. However, some genuine sites do exist that can help you generate backlinks and referral traffic. The key is knowing which directories are still considered legitimate. By learning more about the available options, you can decide which one fits your...
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