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Content and SEO go hand in hand — at least where brand marketing and copywriting are concerned. Writing for SEO is the process of preparing, creating, and optimizing content for the purpose of ranking in Google and other search engines. Knowing how to write SEO content is paramount to your...
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Very simply, blog commenting is what it sounds like: leaving a comment on a blog post, usually along with your username and a link to your site. When done correctly, blog commenting for SEO is a non-spammy way to rank higher in SERPs. But handled incorrectly, blog commenting can harm your...
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The decision to buy a domain name often comes down to deciding between .net vs .com. While there is a slew of other extensions out there, these two are still considered “standard” for URLs. But is there a difference between them? Is one better than the other? The one you choose can...
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Reaching the top positions in the Search Engine Results Pages (SERPs) can bring an influx of organic traffic to your website. However, climbing the rankings can take a lot of time and effort. With a rank tracker tool, you can track your site’s progress and hone your Search Engine Optimization...
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Search Engine Optimization (SEO) techniques can help your website climb the rankings and display higher in the Search Engine Results Pages (SERPs). However, optimization can be really expensive. Premium SEO tools carry premium price tags. Fortunately, there are plenty of free SEO tools that can...
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Heading tags are one of the most critical features of your website — and maybe the most misunderstood. Many people see headings as just another way to organize and break up content. It’s true that headings can make your content more easily readable, especially if your readers need to...
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When content that’s exactly the same or almost exactly the same appears on two or more pages, that’s called duplicate content. The biggest problem with duplicate content is that search engines don’t know which version of the content to index or show in search results. It’s also difficult to...
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Are you looking to optimize your SEO to outrank your competitors? If so, then you need to conduct a keyword gap analysis. Optimizing your SEO for top performance is a many-pronged, multi-stage process. In addition to keyword mapping and other strategies that boost your SEO, identifying and...
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The idea behind the “skyscraper” technique is pretty straightforward. When you’re working on a new piece of content, your goal is to make it longer and more informative than anything else that’s available online. If your competitors have amazing posts for the keywords you...
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Are you interested in building a keyword map for your website? You’ll need to select at least one of the many available SEO keyword mapping tools to get the job done. Not sure what a keyword map is? That’s a structured set of SEO keywords and phrases you put together for your website, based on...
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Creating content is a blogger’s main job, and even if your site isn’t blog-focused, it may still be heavy on content. Finding a keyword to start with is…well, just the start. There are a lot of other keywords that you could and should use. That is if you could only discover them...
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An effective SEO strategy is designed with both search engine bots and real users in mind. One way to make your website more user-friendly is by creating an HTML sitemap. Fortunately, this process is easier than you might expect. In this post, we’ll take a closer look at HTML sitemaps and their...
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