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If you want customers to be able to find your website, it’s important to make Search Engine Optimization (SEO) a priority. However, this broad process involves varying techniques, some of which happen away from your own site. Once you understand the concept of off-page SEO and know a few best...
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Search Engine Optimization (SEO) plays a critical role in your website’s growth. On-page SEO is particularly important for your site, and it comprises a long list of optimization techniques. Therefore, using a detailed checklist can help ensure that you maximize your on-page SEO efforts. In...
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Are you auditing your website’s SEO optimization, launching a brand new site, or branching out into a new area of expertise? Keyword mapping could help you better position your website to rank well in the search engine results pages (SERPs). If you’re not sure what’s involved in...
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Google may be the 800-pound gorilla in the search engine area, but it’s not the only contender. With so many alternative search engines to choose from, it pays to know your options. Whether you want a better search experience for yourself or you want to gear your site to a new segment of your...
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Every website owner should understand the ins and outs of sitemaps. Your sitemap is what tells search engines what exists on your site so that the pages can be included in search results. And sitemaps also help users find their way around your website once they’ve landed on a page. In this...
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SEO is complicated. You can go all-in and try to game the search algorithms for fast outcomes, or you can aim for grey areas that skirt around the boundaries of best practices’ ethics. The alternative approach is to spend a lot of time optimizing your content and wait patiently for results....
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When starting a new website, selecting a domain name is one of the most important decisions you’ll need to make. It will be an identifier for your site, not only as a title, but a home base. You may be wondering, then if that URL could affect your site’s SEO. It can definitely impact...
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Search Engine Optimization (SEO) is essential for your website’s visibility. However, not all methods are created equal. Relying on outdated and bad SEO tactics can harm your rankings in the Search Engine Results Pages (SERPs). The good news is that there are plenty of excellent alternatives...
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If your website relies on organic traffic, it depends significantly on the Search Engine Results Pages (SERPs). Your content should ideally appear in the SERP for your target keywords (preferably in the top spots). If it doesn’t, you might be going about Search Engine Optimization (SEO) all...
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To reach as wide an audience as you possibly can with your website, you may want to consider people who don’t speak the same language as you or who may live abroad. There are two major benefits to multilingual SEO and International SEO. First, your website will be searchable in new markets. That...
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Google may be the most-used search engine in the world, but it’s not the only option out there. Search engine users tend to be loyal customers, as they’ve bought into a specific ecosystem for specific reasons. So while many pledge their allegiance to Google, others are devoted to an...
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The idea of grey hat SEO is that there are Search Engine Optimization (SEO) techniques that don’t quite over cross over to the dark side but veer close to it. Technically, grey hat SEO strategies are allowed by search engines. However, these tactics tend to fall in a grey area both morally...
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