Having a clear call to action on your website is important for creating an enjoyable user experience and increasing conversions. The Divi Call To Action Module can help you grow your email list, increase contact form submissions, promote a product, and more.

View a Live Demo of the Divi Call To Action Module

How To Add The Divi Call To Action Module To Your Page

Before you can add the Divi Call To Action module to your website, you’ll need to have the Divi theme installed on your WordPress website. Learn how to install the Divi theme on your WordPress website here. Once you have the Divi theme installed and activated, we can begin using the features and functionalities of Divi.

Add a Page and Load the Divi Builder

To get started, add a new page to your website. By default, the Standard Gutenberg Editor loads whenever a new post or page is added in WordPress. To load the Divi builder on any post or page, click the purple button underneath the page title that says “Use The Divi Builder”.

Once clicked, this will reload the page with the Divi Visual Builder. As your page reloads, you’ll notice three options that come up: Build From Scratch, Choose A Premade Layout, and Clone An Existing Page.

Build From Scratch

This option loads the Divi Builder with a blank page design. Choose this option if you’d like to start your page design from scratch.

Choose a Premade Layout

This option allows you to choose from our large library of pre-designed Divi layouts. You can choose from premade layouts by Divi, pre-made layouts you’ve designed and saved to your Divi Library, and existing pages on your website that you can clone.

Clone an Existing Page

This option allows you to copy another page design on your website and use it for the page you’re editing. Select this option if you’d like to load an exact copy of an existing page that you’ve already designed on your website.

Select, Build From Scratch.

Add the Divi Call To Action Module

When you load the Visual Builder, Divi automatically adds a section and a row. You can learn more about how to modify and customize sections here and rows here. Once the section, row, and columns are set up, click on the grey “+” icon inside the row. This brings up the Divi Module Library which contains all the modules included with the Divi theme. Scroll down to “Video” and click on it to load the module.

Note: This module library is also searchable. Type the name of the module you want in the search bar at the top.

All Divi Call To Action Module Options Explained

Once you’ve added the Divi Call To Action module, the module settings automatically pop up. This is where all of the content and design styles for this module are configured. These settings are organized into three groups via the tabs at the top of the module: Content, Design, and Advanced.

Content

Inside this tab, you’ll find the content options available for the Divi Call To Action module.

Text

This is where you type the content for this module.

• Title – Type the title heading you would like displayed here.
• Button – Type the text of the button here. Note: The button will not show unless it has a link applied to it. You can do so in Link > Button Link URL.
• Body – Type the body text of your CTA here.

Link

Here you can assign a link to the CTA button as well as to the entire module.

• Button Link URL – Paste the URL that you would like the button to link to here.
• Button Link Target – Defining a link target determines whether the link, when clicked, opens in a new tab or in the same window. Choose “In The Same Window” if you want the link to open in the same window and click “In The New Tab” if you would like that link to open in a new tab. By default, “In The Same Window” is selected.
• Module Link URL – If you would like the entire module to be clickable, then paste the URL of the link you would like to apply to this module here. This makes the entire module clickable and when clicked it will direct visitors to the URL pasted here.
• Module Link Target – Defining a link target determines whether the link, when clicked, opens in a new tab or in the same window. Choose “In The Same Window” if you want the link to open in the same window and click “In The New Tab” if you would like that link to open in a new tab. By default, “In The Same Window” is selected.

Background

This is where you can add a background color, gradient, image, video, pattern, or mask to this module.

How to Add a Background Color

To add a background color to the entire module, click “Use Background Color” then choose from your site’s color palette or use the eyedropper icon to find a new color.

How to Add a Background Gradient

To add a background gradient, click the second tab, the gradient tab, then click “Add Background Gradient.”

To change the gradient colors, click on the gradient stops and select a color from your site’s color palette or use the eyedropper icon to choose a new color. Gradient stops allow you to add more colors to the gradient. Simply click anywhere on the range slider to add a new stop.

• Gradient Type – You can change the gradient type by clicking the dropdown menu and selecting the gradient type you’d like.
• Gradient Direction – You can change the direction of the gradient by dragging the range slider or typing in a numerical value.
• Repeat Gradient – Toggle this option to “yes” if you’d like the gradient to repeat.
• Gradient Unit – The gradient unit changes how the gradient stop points are calculated. Select the dropdown to change the unit.
• Place Gradient Above Background Image – If you have a background image applied, then you can choose to place the gradient above the background image by toggling this option to “yes”.

How to Add a Background Image

To add a background image, click the third tab, the image tab. Then, click the gray “+” sign to bring up the media library where you can select an already uploaded photo from your library or upload a new one.

• Use Parallax Effect – To apply a parallax effect to the image (where the image scrolls faster than the foreground content, giving the illusion of a 3D effect) then toggle this option to “on.” By default, this setting is set to “off.”
• Background Image Size – Choose the size of your background image by selecting a size from the dropdown menu.
• Background Image Position – Choose the position of the background image by selecting a position from the dropdown menu.
• Background Image Repeat – Choose if and how the background image repeats by selecting an option from the dropdown menu.
• Background Image Blend – Choose how the background blends with other layers in the module by selecting an option from the dropdown menu.

How To Add a Background Video

To add a background video, click the fourth tab, the video tab. Click the gray “+” sign to bring up the media library, where you can select an already uploaded photo from your library or upload a new one.

• Mp4 vs Webm. – We recommend uploading both an mp4 version and webm version of the video because not all browsers support webm video formats. Uploading both file types ensure your video will play on all devices and browsers.
• Background Video Width – Set the width of the video by typing in a numerical value.
• Background Video Height – Se the height of the video by typing in a numerical value.
• Pause Video When Another Video Plays – If you’d like the background video to pause when another video is playing, toggle that option to “yes.” By default, the video will pause when not in view. If you’d like the video to continue playing, toggle this option to “no.”

How to Add a Background Pattern

To add a background pattern, click the 5th tab, the pattern tab, then click “add background pattern.” Choose the pattern type you want from the dropdown.

• Pattern Color – Select the pattern color from your site’s color palette or use the eyedropper icon to find a new color.
• Pattern Transform – This is where you can transform the pattern horizontally, vertically, rotate it, or invert it.
• Pattern Size – Pattern size is where you can select the pattern size: the actual size, cover, fit, stretch to fill or custom size. If you select custom size, the following options will appear: pattern width and pattern height. Drag the range slider or type in a numerical value to define those options.
• Pattern Repeat Origin – Here you can select the origin from which the pattern repeats.
• Pattern Horizontal and Vertical Offset – You can also adjust the horizontal and vertical offsets for the pattern.
• Pattern Repeat – Here you can choose how the pattern repeats – horizontally, vertically, and more.
• Pattern Blend Mode – This defines how the pattern layer interacts with the layers beneath it. Select from one of the 16 blend modes available from the dropdown.

How to Add a Background Mask

To add a background mask, click the 6th tab, the mask tab and then click “add background mask”. Select the mask type you want via the dropdown menu.

• Mask Color – Choose the mask color from your site’s color palette or use the eyedropper icon to find a new color.
• Mask Transform – Here you can transform the mask horizontally, vertically, rotate it, or invert it.
• Mask Aspect Ration – Here you can set the aspect ratio of the mask. The aspect ratio of an image is the ratio of its width to its height.
• Mask Size – This is where you can select the mask size: the actual size, cover, fit, stretch to fill or custom size. If you select custom size, the following options will appear: mask width and mask height. Drag the range slider or type in a numerical value to define those options.
• Mask Blend Mode – This defines how the mask layer interacts with the layers beneath it. Select from one of the 16 blend modes available from the dropdown.

Admin Label

The Admin Label is where you can give the module a name only visible to you in order to assist in keeping things organized and easy to understand on the back end. By default, the admin label will be the name of the module. You can change the text of the admin label to reflect what you’d like.

Design

Inside this tab, you’ll find all the design styles and options for the Divi Call To Action module.

Text

This sets the overall text styles for this module; however, you can set specific styles of specific text in other toggles like Title Text, Body Text, and Position Text.

• Text Alignment – This allows you to choose how the text aligns: left, center, right, or justify.
• Text Color – Select the default text color palette for this module: light or dark. The default light color palette and dark color palettes can be configured in the Divi Theme Options.
• Text Shadow – Here you can apply a drop shadow to all the text inside this module. When a shadow type is selected, it will apply to all of the content, both the number and the title text.

Title Text

These are the settings for specific styling and configuration for the Title Text.

• Text Heading Level – Choose the heading level you want assigned to the title text: h1, h2, h3, h4, h5, or h6.
• Title Font – Choose the font you want to use for the title text. The default font is automatically selected; however, you can choose a different font or upload a custom font by clicking the dropdown box.
• Title Font Weight – Click the dropdown to select the boldness of the title text font.
• Title Font Style – Choose the style of the title text font: italicized, capitalized, small capitals, underlined, or strike-through.
• Title Text Alignment – Choose the text alignment specifically to the title text only; left, center, right, or justify.
• Title Text Color – Choose a specific color for the title text. Select from your site’s color palette or click the eyedropper icon to find a new color.
• Title Text Size – Choose the font size of the title text by dragging the range slider or typing in a numerical value.
• Title Letter Spacing – Choose the letter-spacing of the title text by dragging the range slider or by typing in a numerical value. Letter spacing is the space between each individual letter. The higher the number, the more space.
• Title Line Height – Choose the line height of the title text by dragging the range slider or by typing in a numerical value. The line-height is the amount of space between each line of text. The higher the number, the more space.
• Title Text Shadow – Here you can add a drop shadow to the title text. Once a style is selected, you’ll be able to configure the direction of the shadow (horizontal and vertical), the strength of the drop shadow blur, and the shadow color.

Body Text

These are the settings for specific styling and configuration for the Body Text.

• Body Font – Choose the font you want to use for the body text. The default font is automatically selected; however, you can choose a different font or upload a custom font by clicking the dropdown box.
• Body Font Weight – Click the dropdown to select the boldness of the body text font.
• Body Font Style – Choose the style of the body text font: italicized, capitalized, small capitals, underlined, or strike-through.
• Body Text Alignment – Choose the text alignment specifically to the body text only; left, center, right, or justify.
• Body Text Color – Choose a specific color for the body text. Select from your site’s color palette or click the eyedropper icon to find a new color.
• Body Text Size – Choose the font size of the body text by dragging the range slider or typing in a numerical value.
• Body Letter Spacing – Choose the letter-spacing of the body text by dragging the range slider or by typing in a numerical value. Letter spacing is the space between each individual letter. The higher the number, the more space.
• Body Line Height – Choose the line height of the body text by dragging the range slider or by typing in a numerical value. The line-height is the amount of space between each line of text. The higher the number, the more space.
• Body Text Shadow – Here you can add a drop shadow to the body text. Once a style is selected, you’ll be able to configure the direction of the shadow (horizontal and vertical), the strength of the drop shadow blur, and the shadow color.

Button

By default, buttons inherit the global design styles set in the WordPress Customizer, however, you can apply custom design styles to buttons here.

• Use Custom Styles For Button – To design a custom style for this button, toggle this option to yes. Then the following options will appear.
• Button Text Size – Choose the size of the button font here. Drag the range slider to adjust the size or type a numerical value in the textbook.
• Button Text Color – Choose the color of the button font here. Select a color from your site’s color palette or use the dropper icon to find a new color.
• Button Background – Choose the background color of the button here. Select a color from your site’s color palette or use the dropper icon to find a new color.
• Button Border Width – Set the button border width here. Drag the range slider to adjust the width or type a numerical value in the textbox.
• Button Border Color – Choose the color of the border here. Select a color from your site’s color palette or use the dropper icon to find a new color.
• Button Border Radius – Set the button’s border radius here. The radius refers to how round the corners are. The higher the number, the more round the corners are. Drag the range slider to adjust the radius or type a numerical value in the textbox.
• Button Letter Spacing – Choose the letter-spacing of the title text by dragging the range slider or by typing in a numerical value. Letter spacing is the space between each individual letter. The higher the number, the more space.
• Button Font – Choose the font you want to use for the button text. The default font is automatically selected; however, you can choose a different font or upload a custom font by clicking the dropdown box.
• Button Font Weight – Click the dropdown to select the boldness of the button font.
• Button Font Style – Choose the style of the button font: italicized, capitalized, small capitals, underlined, or strike-through.
• Show Button Icon – Toggle this option “yes” or “no” to show or hide a button icon.<l/i>
• Button Icon – If the previous option is set to “yes”, you can select the button icon here.
• Button Icon Color – Choose the color of the icon here. Select a color from your site’s color palette or use the dropper icon to find a new color.
• Button Icon Placement – Choose where you want the button icon to be: to the right or left of the button text.
• Only Show Icon On Hover For Button – By default, this option is set to “yes” which means the icon will only appear on hover. If you’d like the icon to always be visible, toggle this option to “no”.
• Button Alignment – Choose how you’d like the button to align: to the left, center, or right.
• Button Text Shadow – Here you can apply a drop shadow to the button text. Choose the style of drop shadow you’d like to use and you can customize it using the following options.
• Button Text Shadow Horizontal Length – Adjusts the horizontal positioning of the text shadow.
• Button Text Shadow Vertical Length – Adjusts the vertical positioning of the text shadow.
• Button Text Shadow Blur Strength – Adjusts the shadow blur strength of the shadow applied to the text. The higher the number, the more blur.
• Button Text Shadow Color – Choose the color of the text shadow. Select a color from your site’s color palette or use the dropper icon to find a new color.
• Button Margin – Add margins specific to the button. Margins add space surrounding the button. To lock in ratios and keep the values the same, you can click the chainlink icon between the values you want to always be identical (ex: top and bottom).
• button Padding – Add spacing specific to the button. Padding adds space inside the button. To lock in ratios and keep the values the same, you can click the chainlink icon between the values you want to always be identical (ex: top and bottom).
• Button Box Shadow – Here you can apply a drop shadow to the entire button. Choose the style of drop shadow you’d like to use and you can customize it using the following options.
• Button Box Shadow Horizontal Length – Adjusts the horizontal positioning of the text shadow.
• Button Box Shadow Vertical Length – Adjusts the vertical positioning of the text shadow.
• Button Box Shadow Blur Strength – Ajusts the shadow blur strength of the shadow applied to the text. The higher the number, the more blur.
• Button Box Shadow Color – Choose the color of the text shadow. Select a color from your site’s color palette or use the dropper icon to find a new color.

Sizing

This section defines the sizing (width and height) of the module. You can set a max-width and a max-height and a min-height for the module. Choose the module alignment (left, center, or right) by clicking the arrows. By default, modules align center.

Spacing

Here is where you can add margins or spacing to this module by typing in numerical values. Margins add space outside the module element, and padding adds space inside the module element. To lock in ratios and keep the values the same, you can click the chainlink icon between the values you want to always be identical (ex: top and bottom).

Border

Add a border to the module. You can add a complete border or add a border to only one side of the module. Adjust the width via the range slider and select a color. Choose a border style by clicking the dropdown.

• Rounded Corners – If you would like to have round border corners, type in a numerical value. The higher the number, the rounder the corners will be. The corner values are automatically linked (as seen by the highlighted blue chainlink in the middle) however if you’d like to have different values for each corner, simply click the blue chainlink to unlink the values. If the values are automatically linked that means they will always have the same value and update automatically if one value is changed.
• Border Styles – Here you can add a border to all sides of the module or to individual sides (top, right, bottom, and left).
• Border Width – This is where you set the width of the border. For a thicker border, increase the number. The border width must be at least 1px in order to show.
• Border Color – This is where you can pick the color of the border. You can select a color from your default site color palette already displayed, or click on the eyedropper icon to find a new color.
• Border Style – Here you can select what style of border you’d like: solid, dashed, dotted, double, groove, ridge, inset, outset, or none.

Box Shadow

Here you can add a drop shadow to the entire module. Once a shadow style is clicked, you can customize the position of the drop shadow (horizontal and vertical), the strength of the blur, and the spread strength by adjusting the range slider or inputting numerical values. Select the drop shadow’s color from your site’s color palette or click the eyedropper to find a new color. Choose the box-shadow position to be inside the container or outside the container via the dropdown.

Filters

Adjust the hue, saturation, brightness, contrast, color tones (inverted colors or sepia), opacity, and blur of this module. The Blend Mode refers to how the module blends with the layers beneath it. By default, “normal” will be selected.

Transform

Scale, translate, rotate, skew, and set origin points for this module. Tab through to access each feature. Configure each feature by inputting numerical values or dragging and expanding the box or circle. You can lock in these values to always be identical by clicking the chain link icon at the bottom right.

Animation

Here you can apply animation to the module. Once you choose an option you can also adjust the duration, delay, opacity, and speed of the animation and whether you want it to continually repeat or just happen once.

Advanced

This is where the advanced customization settings are for this module.

CSS ID & Classes

This is where you can assign a specific CSS ID or class to this module. This is helpful when you’d like to apply custom CSS to a module by using your child theme’s stylesheet.

Custom CSS

You can also apply custom CSS to this module by pasting it in this tab. When you click on the Custom CSS tab, you’ll see individual sections where you can add CSS to specific elements in the module.

Attributes

This defines the link’s relationship between the source you are linking to and the page you are linking from.

Conditions

This tab allows you to choose when to display this module based on a set of conditions, like what time a user is visiting the page if they’ve already purchased from your company before, what browser they are using, what operating system they’re using, and more. You can add one condition or multiple conditions.

Visibility

This defines the visibility of the module. You can choose to disable it (hide it from view) when the display window is a Phone, Tablet, or Desktop by clicking the corresponding checkbox. You can also determine how you want overflow content to be displayed if the content overflows the element that it is in. You can choose visible, scroll, hidden, or auto for both horizontal and vertical content. By default, “auto” is selected.

Transitions

This controls the transition duration of the hover animation as well as the delay, and speed curve.

Position

This defines the position of the module as well as the offset origin, vertical and horizontal offsets, and the z-index of the module. The available positions are default (which is automatically selected), relative, absolute, and fixed. Defining the z-index allows you to specify the stack order of elements. Elements with a higher z-index number overlap elements with a lower z-index.

Scroll Effects

This defines how the module behaves upon scroll. You can make the module sticky (to top, bottom, or top and bottom), and choose if the module transforms upon scroll. You can also enable vertical motion on this module which allows you to adjust the speed at which this element scrolls (making it faster or slower) without affecting the surrounding elements. The Motion Trigger Effect allows you to choose when the scroll effect you just applied is triggered: when the top of the element is in view, the middle, or the bottom.

Save Your Design

Once you are finished styling and configuring the Divi Call to Action module, click the green arrow at the bottom right of the module to save your design. If you close the module without saving, your work will be lost.

Next, Save the Page Design

To save the page design, you can type CMD + S on a Mac or CTRL + S on a PC. You can also use the bottom Divi toolbar to save your page design by clicking the circle purple icon with the three dots “…” to expand the toolbar, and then clicking the green “Save” button at the bottom right.

Exit the Visual Builder

Now that all your changes are saved, click “Exit Visual Builder” on the admin toolbar at the top to exit the Visual Builder.

Continue Learning

• How to Add a Different CTA Per Post Category Using Divi’s Theme Builder
• How to Add a Closeable Slide-In Call to Action to Any Corner of Your Page Template in Divi
• Browse Divi Modules Documentation
• Learn The Divi Basics