👉 Heads up, forward-thinking marketers! It’s time to elevate your marketing strategies. The grind of a video production process may seem daunting, but don’t worry. With the rise of artificial intelligence, we’ve seen the introduction of innovative tools to streamline your video creation process. This guide will reveal the top AI video generators to fast-track your content production. Are you all set to transform your content? Let’s dive in!
What is an AI Video Generator?
An AI video generator is a web-based or standalone software that allows you to create video assets effortlessly, usually without needing prior video editing experience. These tools can assist with tasks such as erasing video elements, creating green screens, using text to video to construct scripts from a URL or blog post, and much more. By incorporating an AI video tool into your skillset, you can create videos in a fraction of the time, making you more productive and opening up opportunities to creators who want to expand their reach on the internet.
What To Look for In An AI Video Generator?
Are you considering multiple AI video generators for your projects, but still don’t know which one suits you best? Understanding the key features and how one differs from another is crucial. It’s like picking the right tool for any job. The best AI video generator reflects a discerning eye for detail and a clear alignment with your needs. Consider the following factors:
- Quality of Generated Videos: Search for a video-making AI that creates crisp, seamless videos, ensuring you get stunning results.
- Cost and Pricing: Evaluate the pricing plans and subscription options provided by various AI video generators to discover one that suits your budget and needs.
- Ease of Use: Choose a user-friendly AI video generator that enables you to create videos effortlessly, even if you don’t possess advanced technical skills.
- Speed and Efficiency: When evaluating the AI tool, consider how quickly it generates videos and its efficiency in finishing tasks.
- Customization Options: Select a tool to personalize your videos with various styles, templates, and editing options.
- Compatibility: Ensure the AI video generator is compatible with the file formats and platforms you plan to use for sharing and distribution.
- Customer Support: You can explore the available customer support options like tutorials, documentation, and responsive customer service for any required help.
- Updates and Features: You should search for a tool that continually updates its features and functionality to offer new capabilities and enhancements over time.
Best AI Video Generators in 2024
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To build our list, we conducted extensive research using a hands-on approach. We thoroughly tested all of the tools to test their functionalities and ease of use so that we could assist you in your quest to create excellent video content.
The Best AI Video Generators Listed In Order
So, without further delay, let’s dive into our picks for the best AI video generators you can use now—starting with Pictory.
1. Pictory
🥇 Best AI Video Generator Overall
The first AI video generator on our list is Pictory, which enables you to create a video in just a few minutes. You can generate videos from a script or article, edit existing videos with text, or use a collection of image assets to create a video. Pictory comes packed with over three million royalty-free images, gifs, stickers, and emojis, which can be easily inserted into your video projects. It can streamline editing or generate complete videos with only a few prompts.
URL-to-Video Works Really Well
When testing Pictory, we selected the URL-to-video setting to see how well it works. We input a URL from one of our blog posts, uploaded it, and had a two-minute video within a few minutes. It did an excellent job of interpreting the essential parts of our post by recognizing headlines and main points. Plus, it provided us with nearly four dozen templates based on our content. It also automatically found relevant images and applied an AI voice for us. However, the video it generated for us required quite a bit of tweaking to get a finished product. The good news is that they allow you to change the video, including adding your image assets, branding, and voiceover, which automatically syncs with our content.
What We Like About Pictory
- Blog to video: Using only a URL, you can turn your blog post into an informative video in minutes
- Create voiceovers: Create realistic AI or human voiceovers for your projects
- Media assets: Pictory provides over three million+ royalty-free image assets
- Add flair to your video: Add stickers, GIFs, and emojis
- Start with a template: Need creative inspiration? Start with a pre-made video template to jumpstart your video
- Text to video (pro): Use AI to craft awesome videos with a text prompt
What Could Be Improved
- Limited AI voices: Although Pictory offers AI voices for creative voiceovers, they only offer a few
- Incorrect AI images: On occasion, Pictory doesn’t choose the best images for your videos
🥇 Why We Picked It
Pictory is a great option for creating videos easily and quickly. You can create a great professional video in minutes with millions of stock image assets, gifs, stickers, and music. Plus, Pictory can create a video from a URL, which is a nice feature. Although they don’t offer multi-language support for AI voiceovers, you can still use your voice and create videos in any language.
Who Is Pictory Best For?
If you’re looking for a quick way to generate custom video assets for your website, blog, or social media, try Pictory. Although you can’t take what it gives you and run with it, plenty of tools are onboard to take your video to a higher level.
Community Reviews And Ratings
Users love how easy it is to create a video from scratch but wish Pictory offered multi-language support for voiceovers.
Pricing
Pictory offers a free plan, with premium plans starting at $23 monthly.
2. Synthesia
🥈 Best AI Video Generator for Training Materials
The next AI video creator on our list is Synthesia. Created in 2017 by AI researchers at several top universities, Synthesia has some of the best custom AI avatars and voices, with more than 120 unique AI models. They also provide native support for more than 120 languages, so if you have an international website, Synthesia can deliver your message in the language of your choice. However, they don’t yet offer automatic translation, so you’ll need to use another AI tool or Google Translate to do that for you.
Create Custom Avatars
With Synthesia, you can start with a template, add an AI avatar, choose a voice, add custom assets, branding, and more. The result is one of the most realistic AI videos we’ve seen. Synthesia makes the entire process effortless and intuitive and provides excellent results. You can even create a custom avatar in a few minutes by recording your voice. However, there is a downside to Synthesia. While it is a fantastic tool for creating how-to videos, marketing materials, and training videos, Synthesia offers little else. If you want a tool to create social media videos for you, you’ll need to look elsewhere.
What We Like About Synthesia
- Create your own avatar: Create custom AI avatars to use in your video projects, training materials, and more
- Multiple AI voices: Synthesia provides more than 120 AI voices, so you’ll have no problem finding the right AI voice for your needs
- Write your VoiceOver: Use text-to-speech to create effective voiceovers
- Get help developing a script: The AI script assistant can help you craft awesome video scripts
- Built-in screen recorder: You can record your screen as you work, making Synthesis a great tool for creating how-to and training videos
- AI auto-sync (Enterprise only): Synthesia adds and synchronizes subtitles in multiple languages to their videos, as well as aligns video animations with the audio content
What Could Be Improved
- Limited Customization Options: Synthesia has limited options for customizing the virtual humans and syncing avatars with uploaded voices, which may not be robust enough for more complex needs
🥈Why We Picked It?
Training and Onboarding videos can be very time-intensive, so having a program like Synthesia is a huge help. You can take your videos to a new level with customized AI avatars, script assistance, and a built-in screen recorder.
Who Is Synthesia is Best For?
If you’re in charge of training for your company, want to create a quick onboarding video for new hires, or need a short marketing video to incorporate into your presentations, Synthesia is an excellent option. It’s reasonably affordable, too, with a personal plan that allows you to create 10 minutes of video per month for less than $30.
Community Reviews And Ratings
Users praise Synthesia for its realistic AI avatars and constantly updated software. However, some users state that the AI voices sound somewhat robotic and mispronounce more complex words.
Pricing
Paid plans start at $29 monthly or $264 for a yearly license.
3. Wave Video
🥉Best AI Video Generator for Creatives
Wave Video is ranked third on our list of top AI video generators, a platform that can be compared to Canva but for video. With many tools available for video editing, including image and video assets, text overlay effects, audio, captions, and much more, it’s no wonder that Wave Video has become a popular choice among content creators. It offers a variety of video formats to suit your needs, ranging from vertical video formats for Facebook and YouTube to TikTok and Instagram, as well as web-based options. What sets Wave Video apart is its vast asset library, which boasts millions of options for live streaming, social media, holidays, and more – making it one of the most comprehensive resources available for content creators.
Speedy Cloud Hosting
One standout feature of Wave Video is the ability to host your videos directly through their platform. This is a significant advantage, as hosting a video on your site can often lead to sluggish page speeds, especially regarding the critical metrics of time to first byte (TTFL) and largest contentful paint (LCP). By hosting your videos through a third-party platform like Wave Video, you can ensure that your content loads quickly and smoothly for your visitors. This can ultimately result in a lower bounce rate, keeping users engaged and satisfied with their experience.
What We Like About Wave Video:
- Text-to-video AI: Generate videos in minutes using a text prompt
- Millions of stock assets: Enhance your video with stock images and other media
- Video hosting: Keep your videos safe and streaming quickly with cloud storage
- Video voiceovers: Create powerful voiceovers for your videos using text-to-speech or the built-in microphone
What Could Be Improved
- Watermark: The free version of Wave places a watermark over videos
- Add-ons: Even with a premium license, some features require an additional purchase
🥉Why We Picked It?
Wave Video has a lot to love. It’s packed with features, from AI assistance with resizing and trimming videos to animations and millions of media assets. You can generative videos in minutes, live stream while sharing your screen, and generate video thumbnails on the fly. Overall, it’s a great platform for YouTubers and bloggers who want to add creative flair to their videos.
Who Is Wave Video Best For?
If you’re a design professional, blogger, vlogger, or marketer, Wave Video is worth trying. They offer an extensive template library with over 200 million assets, editing tools, and video hosting, so you don’t have to host them on your website. Moreover, they have an impressive free plan with 10GB of storage, five embedded videos, and 10GB of traffic. If you need more, their paid plans are reasonably priced.
Community Reviews And Ratings
Wave Video users love having GIFs, music, and other media assets to create videos with. Detractors say the platform can be difficult and finicky when uploading videos.
Pricing
Wave Video offers a limited free plan, with paid plans starting at $16 monthly.
4. Designs.AI
Our next AI video generator, Designs AI, is a creative powerhouse for creating videos, logos, text content, and more. While their video maker is a bit vanilla, the rest of their offerings warrant a high ranking on our list. Videos are created using a pre-designed template, your media, or their handy AI text-to-video feature.
Create Videos With a Text Prompt
Designs AI offers several valuable features to assist content creators, including the text-to-video feature. Utilizing this feature, you can quickly create a video with text prompts of up to twenty sentences and choose from various voice and theme options to produce a full video in minutes. Designs AI excels at matching visual assets to your outline, but there’s room for improvement regarding AI voices. While the free version offers seven relatively realistic voices, they tend to cut off sentence endings too quickly, making it evident to the listener that AI likely generated the video. That said, the premium version offers more than 50 highly realistic AI voice models, making the price more appealing. Even better, they offer support for over 20 languages, which is a big selling point for those who have international customers or clients.
What We Like About Designs.AI:
- AI voiceovers: The free version offers a few, but the premium license excels with 50+ AI voice models.
- Text-to-video: Turn posts, articles, or scripts into videos
- AI Font pairing: Using AI, you can create font pairings for free.
- Post to script: Users can create outlines or entire blog posts with AI
What Could Be Improved
- Free plan: Yes, we know it’s free, but there’s not much you can do with it. You can add media, create voiceovers, etc, but you can’t export the videos, so it makes more sense to subscribe to a paid plan
- AI hallucinations: During research, we found that the AI made a few mistakes during the process, requiring us to make manual adjustments
Who Is Designs AI Best For?
If you’re looking for a one-stop solution offering more than just video assets to complement your website, blog, or social media platforms, Designs AI might be just what you need. This all-in-one platform has advanced AI tools to help you generate diverse digital content formats, including images, videos, text, and more; you can create any media you desire.
Community Reviews And Ratings
Fans of Designs AI praise its convenience, its ease of use, and the speed it takes to generate videos. On the other hand, some users say they had trouble canceling their free trial.
Pricing
Paid plans start at $19 per month (billed annually).
5. HeyGen
HeyGen is another AI video creator that specializes in visual AI avatars (much like Synthesia). Creating impressive videos with realistic-looking human avatars is effortless. HeyGen’s user-friendly interface makes it simple to use, and their AI-powered text-to-speech technology syncs seamlessly with the avatar’s movements. The possibilities for use in various industries and applications are endless. Additionally, HeyGen’s advanced AI can clone your voice and appearance, allowing you to create replacement videos without breaking out traditional production gear.
HeyGen is a powerful tool that can transform any text script into a high-quality video with an AI avatar and voice. You have complete control over how the video is displayed, and the user-friendly interface makes it easy to use. With numerous templates available, you can customize each scene to your liking or even create custom templates. This feature allows you to mix and match the content you want to display, making HeyGen the perfect tool for creating engaging and informative videos.
What We Like About HeyGen
- The Enterprise Plan: It includes AI avatar cloning and an additional add-on for AI voice cloning
- Alter images: Turn static images into talking AI talking images
- Cloud based: You can edit videos in the cloud and access your library of music, images, and other assets
- Personalize your avatars: Create custom avatars with FaceSwap, generative outfits, and add custom backgrounds
What Could Be Improved
- Credit based: Each video you generate requires credits
- Realism: For the most part, HeyGen gets it right. However, there are a few instances where facial expressions could use a more human touch
Who is HeyGen Best For?
HeyGen is a useful tool for teams that want to create video content quickly and easily without relying on human actors. This is especially helpful for bulk content such as social media posts or knowledgebase videos that may need to be revised frequently. By using AI avatars, teams can create personal videos at a lower cost.
Documentation and support teams and educational institutions would benefit from turning their text-based help articles into videos to provide customers with more options. HeyGen is also a good option for anyone who wants to reduce their expenses on traditional video production, which usually requires a camera, actors, and a script.
Community Reviews And Ratings
Those who love HeyGen praise its realistic avatars and ease of use. On the other hand, some say it’s on the expensive side with limited voice features.
Pricing
HeyGen is free, with paid plans starting at $24 monthly (billed annually).
6. Runway
Runway, ranked at number six, is a cutting-edge AI video generator boasting one of the newest technologies on our list. Created by the startup behind stable diffusion, this powerful tool stands out for its ability to transform and elevate the visual style of your existing videos. With many video effects at your fingertips, you can easily enhance your footage with slow-motion effects, blurred faces, removal of awkward silences, color adjustments, and more. However, Runway shines in Gen 1 video-to-video, their newest feature.
The video-to-video tool, powered by Stable Diffusion, allows you to upload a video and apply various AI-based effects using preset textures and styles for a unique look. For instance, we tried the gradient preset and achieved a fun Tron-like appearance. Additionally, their text prompt feature lets you input descriptive prompts for surprisingly excellent results. Though Runway is still in beta, it performed well during our tests despite some kinks that need ironing out.
What We Like About Runway
- AI magic: Runway provides more than 30 AI tools that allow users to generate content with text, images, or video clips
- Innovative features: RunwayML can synthesize videos, transfer image styles, inpaint missing areas of images, estimate depth, and more
- User-friendly: Generating videos is effortless thanks to an intuitive interface
What Could Be Improved
- Credit system: The free plan comes with 125 credits, but you can purchase more
- Short videos: The AI only generates 4-second clips (gen 1), with the maximum being 16 seconds (gen 2)
Who Is Runway Best For?
If you’ve used MidJourney for creating AI art, you’ll love Runway. It allows you to incorporate that level of AI into your video projects, so we suggest you try it. With a free tier available, you’ll at least have a ton of fun altering your videos and improving your prompts for incredible results.
Pricing
Runway offers a limited free plan, with paid plans starting at $12 per month (billed annually).
7. Raw Shorts
Our next AI video generator, Raw Shorts, offers several AI video tools to create your videos. You can start with the AI chat to video or the storyboard wizard, which walks you through a series of steps to make the video of your choice based on three categories: business, internal communications, or education.
The best feature of Raw Shorts is the AI script generator. You can chat with their AI assistant to get script ideas to help you create great explainer videos. Some editing is required, but there are plenty of tools to do it. You can add text and audio, create voiceovers, and several cool hover and transition effects to make your video stand out.
What We Like About Raw Shorts
- Template choices: 100’s of professional video templates
- AI Chat: Chat with AI to get ideas for videos and scripts
- AI script generator: Generate scripts with a text prompt
- Text-to-video: Generate videos from text or a blog post
What Could Be Improved
- Free Trial: Even though they offer a free trial, it is limited and doesn’t show the full possibilities of the software
- Glitchy: We experienced a few errors when rendering videos, requiring us to start over
Who is Raw Shorts Best For?
If you need a quick video to introduce a new product, announce a sale, or create a whiteboard, Raw Shorts is a great option. They do a great job of creating niche videos with animations that can be used for specific purposes. However, if you need a more advanced video creation tool with AI voices, AI avatars, and tons of assets, check out Wave Video instead.
Pricing
Raw Shorts offers a free limited trial with paid plans starting at $20 per month (billed annually) or month-to-month for $25.
8. Lumen5
Our next AI video generator on the list is Lumen5. It uses machine learning AI to convert blog posts, whitepapers, and other written content into videos with scenes, transitions, and audio. You can start with a URL or paste your text. The process involves matching your content with relevant images chosen by AI, timing the voice with your text based on average reading speed, and applying it to create a video that can be used on multiple platforms.
Lumen5 offers simple design tools and easy reformatting for various platforms. The brand kit tool lets you quickly create a uniform look for all your videos. It provides editing tools, including text editing, millions of assets, and customizable music. The downside to Lumen5 is the need for more template choices. As of the writing of this post, they only offer a little over 30 pre-made designs. Depending on your needs, this could be a dealbreaker.
What We Like About Lumen5
- Multiple ways to generate videos: Create videos from a URL or text
- Automatically syncs voice with your text
- Create voiceovers (beta): Convert a post or script to an AI VoiceOver or upload your own and convert it to video
- Talking head: Upload or record a clip of yourself
- Brand kits (pro): You can create a custom brand kit by uploading fonts, colors, and a logo for creating consistent branding across every video you create
What Could Be Improved
- No filters: Lumen5 doesn’t have any filters or transitions for videos
- Image selections: Sometimes the AI inserts images that don’t make sense in terms of the video content
Who is Lumen5 Best For?
Lumen5 offers an easy way to generate video with AI, but there are fewer tools than other providers on our list. If you have a creative background, Lumen5 could be a good fit. However, if your creativity is limited, we’d suggest opting for a platform that offers more templates to make things easier.
Community Reviews And Ratings
Users love the ease of generating videos but state that templates are limited.
Pricing
Lumen5 provides a limited free plan, with prices starting at $19 per month (billed annually) or $29 (billed monthly).
9. FlexClip
Last on our list is FlexClip. Several features make it worthy of our list, including hundreds of video templates, a text-to-speech engine, the ability to create automatic subtitles courtesy of AI, and more. What FlexClip does best is make it easy to create videos. The interface is intuitive and fast, and all tools are identifiable. Anyone with any skill level can use it.
FlexClip offers a few unique features for editing your videos. With the automatic subtitle feature, you can effortlessly generate subtitles. With just one text prompt, their AI algorithm analyzes your video’s frames and accurately applies subtitles to each one. FlexClip also comes equipped with an AI background remover that does a fantastic job of extracting the focus of your photos. This is a great way to enhance educational or product promos with various effects.
Key Features of FlexClip:
- Multi-language support: Text-to-speech AI with 140+ supported languages
- AI subtitles: create subtitles automatically with the help of AI
- Multiple AI tools: Remove backgrounds, generate images, generate speech from text, and more
- Template choices: Choose from thousands of pre-designed templates for various formats, including social media
- Stock assets: Choose from more than 4 million images from Storyblocks, Unsplash, and GIPHY
What Could Be Improved
- Free account: We shouldn’t complain about free stuff, but the free plan is very limited. You’ll only get one background removal, and videos are capped at 60 seconds
Who is FlexClip Best For?
FlexClip provides a viable solution for small businesses that need videos for internal communications, product promos, or marketing. It’s a simple tool to learn, has plenty of pre-made templates, and offers excellent value for the money.
Community Reviews And Ratings
Users praise FlexClip’s ease of use, affordability, and video creation. On the other hand, some complain about watermarks and audio issues.
Pricing
FlexClip offers a limited free plan, with paid plans starting at $9.99 (billed annually) or $19.99 (billed monthly).
Comparing the Best AI Video Generators
AI video generators are revolutionizing content creation with intuitive, accessible tools for the masses. You no longer have to spend days or weeks creating videos. The tools on our list offer some excellent features that will take video creation to the next level.
Feature Comparison of the Best AI Video Generators
The top three entries on our list of best AI video generators offer similar features, so no matter which one you land on, you’ll have plenty of AI tools at your disposal.
| Features | 🥇 Pictory | 🥈 Synthesia | 🥉 Wave Video |
|---|---|---|---|
| Blog-to-Video | ✔️ | ✔️ | ✔️ |
| Script-to-Video | ✔️ | ✔️ | ✔️ |
| AI Voiceovers | ✔️ | ✔️ | ✔️ |
| Stock Media Assets | ✔️ | ❌ | ✔️ |
| Text-to-Video | ✔️ | ✔️ | ✔️ |
| Free Plan / Trial | ✔️ | ❌ | ✔️ |
| Price for All Features | $23/month | $29/month | $16/month |
| Try Pictory | Get Synthesia | Try Wave Video |
Price Comparison of the Best AI Video Generators
When considering which AI video generator to choose, you must consider pricing. Most entries on our list offer a free trial, so you can test each of them before deciding.
| AI Video Generators | Starting Price | Free Option | User Reviews (avg) | ||
|---|---|---|---|---|---|
| 🥇 | Pictory | $23/month | ✔️ | ⭐⭐⭐⭐⭐ (4.5/5) | Visit |
| 🥈 | Synthesia | $29/month | ❌ | ⭐⭐⭐⭐⭐ (4.5) | Visit |
| 🥉 | Wave Video | $16/month | ✔️ | ⭐⭐⭐⭐⭐ (4.6/5) | Visit |
| 4 | Designs.AI | $19/month (billed annually) | ❌ | ⭐⭐⭐⭐⭐ (4.5/5) | Visit |
| 5 | HeyGen | $24/month (billed annually) | ❌ | ⭐⭐⭐⭐⭐ (4.8/5) | Visit |
| 6 | Runway | $12/month (billed annually) | ✔️ | N/A | Visit |
| 7 | Raw Shorts | $20/month (billed annually) | ✔️ (trial) | N/A | Visit |
| 8 | Lumen5 | $19/month (billed annually) | ✔️ | ⭐⭐⭐⭐⭐ (4.5/5) | Visit |
| 9 | FlexClip | $9.99/month (billed annually) | ✔️ | ⭐⭐⭐⭐ (4.4/5) | Visit |
What is the Best AI Video Generator Overall?
The age of AI-generated videos has begun, and it’s time to integrate them into your media-marketing workflow. The AI video generators highlighted in this extensive list aim to save time, streamline content creation, and enhance overall video quality. While all of the video generators on our list are noteworthy, a couple stands out above the rest.
In our view, Pictory excels in rapid video creation and advanced AI algorithms, offering a vast library of resources. On the other hand, Synthesia is an excellent option for creating concise videos with impressive AI avatars and realistic voices. Both platforms have user-friendly interfaces for creating polished videos quickly.
Most of the tools mentioned in our list offer free plans or trial periods! Dive in, discover their features, and find the perfect fit for your needs and team. Take your time, make an informed choice, and unleash your potential!
Although the tools listed here seem futuristic, manual editing can help address AI-related issues. You may want to explore this post for various video editing tools. Incorporating music can significantly improve your marketing content. These AI music generators can assist you in saving money on music royalties and licensing fees.
Need more AI tools? Check out all the best AI tools to boost your productivity, including:
- Top AI Art Generators
- Best AI Marketing Tools to Boost Your Business
- Best ChatGPT Alternatives (Free and Paid)
Frequently Asked Questions (FAQs)
Before we wrap up, let’s answer some of your most common questions regarding AI video generators. Did we miss one? Leave a question below, and we will respond!
Pictory
Synthesia
Wave Video
From these tools I didn’t get desired results so they are not up to the mark