The Divi Nation Podcast, Episode 10 – Creating Customer Journeys That Win New Business with Julie Hall

In this episode of Divi Nation, the official Divi podcast, we sit down with Julie Hall. Julie is the founder and head of SpringMedia, a WordPress design and development agency out of the UK. In our time together we talked about web development tools and resources, project pricing, and more. However we spent the bulk of our time talking about how creating customer journeys both before and after the point of purchase can streamline your process and grow your business.

Divi Nation Episode 10: Creating Customer Journeys That Win New Business with Julie Hall

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As someone with a wealth of experience and two notable successes (not to mention a very affable personality) Julie was a pleasure to talk to. She is knowledgeable about her craft and had a solid answer for each question I asked. I hope you enjoy this episode and our conversation. Please feel free to share your thoughts in the comments section below.

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This Week in WordPress 08

In this edition of This Week in WordPress, Divi Nation host Nathan B. Weller and guest host Julie Hall talk about essential tools and resources, WordPress project pricing, and what you may or may not want to do with your Sundays.

Creating Customer Journeys That Win New Business with Julie Hall

In this interview our host Nathan B. Weller sits down with Julie Hall to discuss how and why she builds customer journeys. Along the way they uncover the benefits these customer journeys can have, which include: streamlining your own work process, improving the customer experience, and ultimately growing your business.

Divi Quick Tip 07: How to Create a Bouncing Scroll Down Arrow

In this Divi Quick Tip we show you how to create a bouncing scroll down arrow on a full-width header module. You can use the CSS code below to follow along with the tutorial.

/*Bouncing Scroll-Down Arrow*/

.et_pb_fullwidth_header_scroll a {
-webkit-transform: translateZ(0px);
-moz-transform: translateZ(0px);
-ms-transform: translateZ(0px);
-o-transform: translateZ(0px);
transform: translateZ(0px);
}
 .et_pb_fullwidth_header_scroll .et-pb-icon {
-webkit-animation: et_bounce 1s infinite;
-moz-animation: et_bounce 1s infinite;
-ms-animation: et_bounce 1s infinite; 
-o-animation: et_bounce 1s infinite;
animation: et_bounce 1s infinite;
}

@-webkit-keyframes et_bounce {
	0% {
		-webkit-transform: translateY(0);
	}
	40% {
		-webkit-transform: translateY(-15px);
	}
	100% {
		-webkit-transform: translateY(0px);
	}
}
@-moz-keyframes et_bounce {
	0% {
		-moz-transform: translateY(0);
	}
	40% {
		-moz-transform: translateY(-10px);
	}
	100% {
		-moz-transform: translateY(0px);
	}
}
@-ms-keyframes et_bounce {
	0% {
		-ms-transform: translateY(0);
	}
	40% {
		-ms-transform: translateY(-10px);
	}
	100% {
		-ms-transform: translateY(0px);
	}
}
@-o-keyframes et_bounce {
	0% {
		-o-transform: translateY(0);
	}
	40% {
		-o-transform: translateY(-10px);
	}
	100% {
		-o-transform: translateY(0px);
	}
}
@keyframes et_bounce {
	0% {
		transform: translateY(0);
	}
	40% {
		transform: translateY(-10px);
	}
	100% {
		transform: translateY(0px);
	}
}

Production Notes

As always, below is a list of the software and gear used to create Divi Nation.

• Scrivener for the scripts.
• Skype for the interviews.
• Ecamm Call Recorder for the interview recordings.
• Logitech HD Pro Webcam C920 for call recording and webcam segments.
• Canon XA20 Professional Camcorder for my segment videos
• iPad Teleprompter for segment videos.
• LimoStudio Light Kit w/ Backdrop for my lighting.
• Screenium for screencasting.
• Rode Procastor mic for my interview audio.
• Zoom H6 for my segment audio.
• Adobe Audition for audio editing.
• Adobe After Effects CC 2015 for the motion graphics.
• Adobe Premiere Pro CC 2015 for video editing.
• Blubrry PowerPress for podcasting from WordPress.

This week I had three production goals. The first was to figure out a good manual setting on the Canon XA20 for my segment videos. The second was to make the lighting for the grey backdrop more interesting. The third was to get better sound quality out of my H6 Zoom.

I am happy to report that I accomplished all three. But, as you might have noticed, a setting in Premiere that I didn’t catch until it was too late has caused a flickering effect on the video in the scenes with a backdrop. What’s maddening about this is that I noticed it while editing but thought it was the result of un-rendered video effects that would smooth out upon final render/export. I was wrong. It looks like the main culprit is a blend setting that I didn’t fully understand the impact of. Lesson learned.

Next week my goal will be to continue to refine the results I achieved in this episode, avoid the flicker, and turn out a better episode. As always, if you have any production questions or comments just hit me up in the comments section below and I’d be happy to talk shop.

Nominate Our Next Co-Host!

We are looking for Divi enthusiasts to co-host Divi Nation each week. If you are interested in sharing your experience with the Divi community, be sure to submit your application below so that we can get in touch! Or, if there is someone else you’d like to see featured on the show, please take a moment to nominate them so that they’re on our radar and we can reach out to them.

Apply/Nominate a Divi Nation Co-Host