Over the past decade, Email Marketing has become increasingly popular and essential. It serves as a reliable marketing channel to educate new subscribers, establish your brand, and boost your CRM efforts while progressing toward your sales funnel. However, choosing the right email marketing service has become more challenging than before. With numerous contenders, you need to scrutinize a lot to get a suitable service that combines affordability and features.
This article will introduce you to our top email marketing providers and assist you in selecting the service that aligns with your needs.
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Why You Should Consider Using an Email Marketing Service
Email marketing platforms provide you with a lot of key functionality, including:
- Sign-up forms that you can use on your website
- High email delivery rates (managing your own deliverability is a big job)
- Templates for different types of campaigns, as well as editors for customizing them
- Advanced email automation features based on engagement, behavioral, and eCommerce data
- Analytics for learning about your subscribers
- A/B functionality for improving your campaigns
That’s just a quick rundown of some of the features we expect to see from any quality email marketing service in 2024. You may have additional requirements based on your unique needs and target audience. Since so many options are available at various price points, it makes sense to opt for a service that focuses on the features that matter to you.
Best Email Marketing Services for Your Blog, Business, or Organization
To help you decide what tool to use, we will focus on email marketing services that we recommend for all types of businesses and across a broad range of price points. A few of these services include free tiers, but by and large, they’re premium solutions.
The Best Email Marketing Services Listed In Order
We’ve selected them based on their pricing options, feature sets, popularity, and reliability.
1. Mailchimp
Mailchimp is the most popular email marketing service on the market. It made a splash with relatable marketing and free tools, making it an attractive pick for small businesses and freelancers. As of late, those free features have been scaled back, but its dominance still is undisputed.
Using Mailchimp, you can have up to 500 contacts in your list and send up to 1,000 emails monthly on the free plan. In our experience, that’s just enough for new businesses, enabling you to get started with email marketing without spending any money.
Integrating Mailchimp with WordPress is relatively simple, and the service also works with the Bloom plugin. That makes setting up stylish opt-in forms on your website even more accessible. And because of its popularity, it is supported by nearly every form plugin and marketing tool out there.
Key Features:
- Get access to multiple marketing channels (email + social)
- Use templates to create campaigns faster
- Automated customer journeys and triggered email sequences
- With paid plans, create segmentation and run customer surveys
- Divi Forms integrates with it
Best For:
Best for those who want a huge and popular email marketing service. You’ll know that other tools will support it and that you shouldn’t have problems. It is also a great platform as you move up the paid tiers, so you won’t quickly outgrow Mailchimp
Price: Limited free level, with premium plans available starting at $13 per month
2. Hubspot
HubSpot is the best-integrated email marketing service that connects with other HubSpot tools like CMS, CRM, and live chat. It is a comprehensive inbound marketing platform offering various tools to help businesses attract, engage, and delight customers. Its email marketing service is just one of its many features, but it is a powerful one that can help you create and execute effective email campaigns.
HubSpot’s email marketing platform allows you to create targeted email campaigns using personalized content and automation workflows. You can also use HubSpot to segment your email list based on various criteria, such as past purchase behavior, website activity, or demographics. It also works with WordPress websites.
Key Features:
- Create targeted email campaigns using personalized content and automation workflows
- Segment your email list based on various criteria
- Use a drag-and-drop email builder to create visually appealing emails
- Integrate with a wide range of third-party tools
- Includes unique features such as video in emails and personalized subject lines
Best For:
Businesses that need a comprehensive inbound marketing platform that includes email marketing and integrates with a wide range of third-party tools.
Price: Free plan available; paid CRM plans start at $50 per month
3. MailerLite
MailerLite is one of the best available free email marketing platforms. As a great up-and-coming service, many people have switched to it and been delighted by its features and free offerings.
Beyond that, MailerLite offers all the features you’d expect from an industry-leading email marketing service. A free plan supports up to 1,000 contacts and lets you send 12,000 emails monthly (much more generous than Mailchimp).
Key Features:
- Integrate your campaigns with hundreds of third-party services
- Websites, landing pages, and sign-up forms are included in the free plan
- Visual automation builder for easy-to-build conditional sequences
- Drag and drop email builder with templates (templates only in paid plans)
- Get access to a library of free stock photos alongside your subscription
Best For:
MailerLite is best for businesses of all sizes that want to create and send email newsletters, landing pages, and forms. It’s a powerful email marketing platform that offers a wide range of features.
Price: Generous free with premium pricing starting at $10 per month
4. Omnisend
Omnisend is one of our absolute best email marketing services designed for eCommerce businesses. With its powerful email and SMS marketing tools, Omnisend helps online merchants grow their audience and boost sales. The platform is known for its user-friendly interface and advanced automation features, making it easy to create and manage effective marketing campaigns. Whether a small business or a large enterprise, Omnisend offers everything you need to succeed in eCommerce marketing.
Advanced segmentation rules ideal for Online Store owners
Key features:
- Easily create and send targeted campaigns that engage your customers.
- Set up workflows for cart abandonment, welcome emails, and more.
- Access over 350 professional email and form templates.
- Group your audience based on behavior and traits for more effective targeting.
- Enjoy award-winning support that’s available around the clock.
Best for:
Omnisend is ideal for ecommerce merchants who need a reliable and efficient way to increase their sales and grow their audience. Whether a small business or a growing enterprise, the platform gives you the tools to succeed.
Price: Free plan with access to all features for up to 250 contacts. Paid plans start at $16 per month.
5. Constant Contact
Constant Contact is the best small business email marketing service offering campaign templates, AI campaign content, and automation features. It shines by making email marketing easy for busy business owners and their staff. It’s not the most advanced platform on the list, but it has all the necessary features you need, plus some other nice-to-haves.
Using Constant Contact, you can send abandoned cart emails, collect online donations, and ask for event RSVPs. Included with it also is a platform for posting organic posts to Facebook, Instagram, Google My Business, and more. In addition, it allows you to create paid ads for many of these platforms as well. Check out our Constant Contact review to learn more.
Included in most plans are AI content suggestions. This is particularly helpful for creating engaging (and openable) subject lines based on the best generative AI tech plus all of Constant Contact’s learnings to get users to open emails.
Key Features:
- Integrates with WooCommerce and other eCommerce solutions
- Visual builder for creating automation paths for both email and SMS (SMS separate addon)
- Templates for emails, landing pages, and even automation paths
- Integrates with Google Ads, Facebook, and Instagram
Best For:
Constant Contact is best for small businesses that want to create and send effective email marketing campaigns with confidence. Constant Contact has some of the best deliverability rates, and customer support is easy to reach.
Price: Plans start at $12 per month
6. ConvertKit
ConvertKit is the best email marketing provider for content creators. Aside from having the basics like custom landing pages and sign-up forms, ConvertKit also offers tools for managing content experiences. For instance, you can create landing pages that sell digital products and sign up users to your email list. Not many providers have shoppable landing pages built into their services; if they do, they aren’t the best.
To show how creator-oriented it is, they also have Linktree-styled “link pages” that you can use on your social pages to help your followers get to the content and platform they want to see you on. It also can create paid newsletters, content subscription plans, and tip jars, giving more creators access to simple monetization tools.
Key Features:
- Create landing pages that can include e-commerce functionality
- Create email sign-up forms and send campaigns to your subscribers
- Design intricate automation workflows using flowcharts
Best For:
ConvertKit is for creators who want to grow their audience and monetize their work.
Price: Free and premium options are available, with the latter starting at $29 per month
7. Emma
Emma is the best scalable yet premium email marketing service. It is made for large organizations (their starting plan includes 10,000 contacts for $99/mo). What you get with Emma is a highly curated set of tools with excellent UI and data management across platforms.
Emma is built for marketing teams, not solo marketers sending their first campaigns. As such, you can expect things to be suited for that purpose. It features brand controls so specific characteristics of your email campaigns can be locked and not changed by people on your team. It also has advanced user permissions and roles so that you can give people just the right access and require approval stages for specific work. Single sign-on can be activated to ensure greater security over who has access to your internal systems.
Key Features:
-
- Get access to a vast library of templates and a drag-and-drop email builder
- Monitor your campaigns with analytics
- Automate email campaigns
- Include dynamic content within your emails
Best For:
Emma is best for larger businesses looking for team controls and enterprise-level reliability from their marketing provider.
Price: Plans start at $99 per month (with a yearly contract)
8. AWeber
AWeber is one of the most longstanding email marketing platforms still on the market (see how these rivals, AWeber vs Mailchimp, compare. While it may not be the flashiest or most advanced, it still has a great reputation.
Beyond that, AWeber offers all the features you’d expect from an industry-leading email marketing service. A free plan supports up to 500 contacts added to one email list. It is on par with the basic features of others on this list. Bloggers will enjoy the auto-newsletter feature that turns your scheduled content into scheduled newsletters. AWeber is also one of the few email marketing platforms that can power Web Push notifications and help you with those messages and analytics.
Automation Templates for quickly building quality autoresponders
Key Features:
- Integrate your campaigns with hundreds of third-party services
- Use behavioral automation
- Industry-leading email deliverability
- Modern email builder with free templates
- Web push notifications system
- Get access to a library of free stock photos alongside your subscription
Best For:
For businesses needing a reliable email marketing provider with all the basics plus some nice eCommerce features built in.
Price: Free with premium plans starting at $14.99 per month
What is the Best Email Marketing Service?
| Plugin | Paid Starting Price | Free Plan | ||
|---|---|---|---|---|
| 🥇 | Mailchimp | $13/mo | ✔️ | Visit |
| 🥈 | HubSpot | $50/mo | ✔️ | Visit |
| 🥉 | MailerLite | $10/mo | ✔️ | Visit |
| #4 | Omnisend | $16/mo | ✔️ | Visit |
| #5 | Constant Contact | $12/mo | ❌ | Visit |
| #6 | ConvertKit | 29/mo | ✔️ | Visit |
| #7 | Emma | $99/mo | ❌ | Visit |
| #8 | AWeber | $14.99/mo | ✔️ | Visit |
Email marketing services are necessary whether you’re a blogger, an influencer, or an eCommerce store owner. Email is one of the best ways to do it if you have an online audience you want to stay in touch with.
If you’re on the fence about which email marketing service to use, here are our top two suggestions:
- Mailchimp: Best for those needing a marketing platform that is stable and has every feature for when your business scales its growth
- ConvertKit: Best email marketing for content creators and especially those looking for easy monetization tools connected
We also recommend getting a subscriber popup plugin for creating advanced popup forms in WordPress.
Do you have any questions about choosing the best email marketing service? Let’s talk about them in the comments section below!
Frequently Asked Questions (FAQs)
Before we wrap up, let’s answer some of your most common questions regarding email marketing services. Did we miss one? Leave a question below, and we will respond!
What is the best email marketing service?
Which is the best free email marketing service?
Why should I use an email marketing tool?
- The cost of sending an email is much lower than that of other marketing channels, such as search ads, TV, or radio.
- You can segment your email list based on interests, demographics, or behavior so that you can send the right message to the right people.
- You can track your email campaigns' open rate, click-through rate, and conversion rate, so you can see what's working and what's not.
- As your business grows, you can easily scale your email marketing efforts to reach more people.
What tools are essential in an email marketing service?
- Modern, drag-and-drop email builder
- Templates for all sorts of businesses and occasions
- Signup forms and landing pages
- Integrations with your CMS and eCommerce platform
- Advanced analytics, including segmentation and automation data
- Visual automation journey builders
- Some level of CRM capability
Can WordPress run my email marketing campaigns?
How much does email marketing software cost?
Why should I pay for an email marketing service provider?
What is the best email marketing service for small businesses?
What email marketing service has the best editing capabilities?
What is the best email marketing service for nonprofits?
What is the best email marketing service for real estate?
Image by Tetiana Diana Herashchenko / shutterstock.com
Mailchimp
Hubspot
MailerLite
What do you think of Send in Blue (recently changed to Brevo) and also iContact? I have used both and they seem fine.
Sendinblue/Brevo is a great choice. We have a review on Sendinblue’s features.
I’m surprised ActiveCampaign wasn’t on the list. They were the top email marketing service a few years ago and have only gotten better since then. The only thing about them is it’s not as user friendly as some of the other options on the list and can get quite complicated, but you also have more power than other services.
You may want to include the self hosted email marketing application called Mautic. I’m a huge fan of it using it since 2015. It’s robust and very cost effective.
Cheers, Homes
Thanks for the recommendation!