Web design trends change all the time. By the time you find a designer you can work with, decide on a look everyone can agree with, get the work done, and finally go live, whatβs cool and fresh and trendy has changed. Enter brutalist websites.
Whatβs that, you ask? Itβs when you buck the trends and purposefully design your website to be ugly. And if itβs not straight-up ugly, itβs at least free of frivolous/superfluous design elements.
Brutalist websites are a relatively new thing among purposeful designs, but a lot of them draw inspiration from the early days of the internet. The days when Angelfire and Geocities were the pinnacle of awesomeness. The days when the only HTML you needed to know were a href and img src.
The web has moved on since then, but good (or maybe good-bad?) design hasnβt. On one hand, brutalism is about function over form. If it works, let it work. On the other, itβs about being punk af and making the user work for whatever they get out of your site.
No matter which way you wanna go with it, Iβm sure you can find a way to brutalize your next design project after youβve checked out these glorious monstrosities.
1. craigslist.org
Yβall, Craigslist is ugly. No, donβt defend it. Itβs a monster. Black text, blue links, white background. Itβs not pretty. But it doesnβt have to be.
Because it works. Thatβs what is important. Part of brutalism is UX, and CL has that down. You can find what you need to buy or sell without any fuss or muss or extraneous moving parts.
2. Konsept83.com
Like Craigslist, Konsept83 looks to the early days of the internet for inspiration. Grey background, typewriter font (a brutalist website staple), and all the links that spell out precisely what youβre clicking into.
The interior pages are just as spareβthey just have images embedded.
3. pictureshow.tv
Pictureshow.tv only works in landscape mode on mobile (or on desktops). Itβs a video series designed to look and feel like an old VHS tape. You even click into the other pages, and they act like they are VCR setup menus.
But you know what? The site works, you know what to do, and youβre not lost for a moment.
But man. Itβs ugly. And beautiful at the time time. And the best part is that you have no question about how to use it.
4. chris.bolin.co
Have you ever seen an offline website? No? Me, either. And then I found this beauty.
Chris Bolin designed this site to be as brutal to web users as possible: you gotta disconnect to connect. Automagically, the content appears, and you see a simple message about simplicity presented simply.
Brutalism, man.
4. stephaniemarx.com/talks
One of her talks (and the way I became acquainted with her work) is called Everything I Learned about Web Design, I Learned from Geocities.
I donβt think I need to say anything else.
5. wolftonechambers.com
Talk about brutal. There is content here. Lots of it. Good info thatβs well written. But itβs all but hidden from us by a sea of ASCII.
You canβt say this is visually appealing, nor is it terribly functional. But itβs memorable. Itβs strangely clean despite all the clutter, and the weirdest part is that after you scroll a bit, you do see how it works and how to find info with no directions. Which means that, again weirdly, this is how UX should work.
#shrugemoji
6. allanyu.nyc
Part of the beauty of writing and publishing on the web is that your users donβt see the revisions and changes you make to your stuff. You can put new content out there or adjust old content, and no one will be the wiser (unless they check Wayback Machine archives).
Allan Yu, though, uses brutalism to show the revisions he makes to his site as though theyβre physical revisions in a notebook. It makes the overall experience less clean overall, but the messiness adds to the user experience so everyone is aware that he not only grows in style, but ability and creativity.
Not a design youβd find on a major news outlet (wouldnβt it just be fun to see editorial marks on CNN?), but for a designer or agency who has relatively slow updates, this style would probably work well.
7. Brutalist Redesigns
Making brutalist websites is far, far harder than youβd think. Because itβs easy to make a website ugly. Itβs also easy to make a website simple. And itβs easy to make a website look dated.
But itβs hard to do all of those at once. So Pierre Buttin took some of the cleanest, most popular apps (like Facebook and Instagram and Snapchat) and redesigned them as examples of how you can maintain form and function while removing superfluous flash that adds nothing to the experience.
8. morgane.com/pixel- lab
http://morgane.com/pixel-lab
(Maybe new pics on laptop of whole page.)
Indie video game developers are a quirky bunch. The folks at Pixel Labs donβt stray from that description. Their website is a single page that looks like it was written in the early β90s, and the color palette probably was.
That said, they know what theyβre doing. They have a showcase of their work, an invite to their Slack server, and a desire to help other people.
Their use of web design removes any obstacles between them and their audience.
9. wekflatm.kr
I think this may be the perfect website. Seriously. Iβm seriously considering making the page showcasing my novels work like this.
Itβs ecommerce at its most fundamental and perfect: Hereβs a chair. Buy it. Want a sofa? Okay. You can buy them over there.
No wish lists, no searches, no variations or user reviews. Just item, price, buy.
It ainβt pretty, but it ainβt ugly, either. Itβs simple. And it has personality. Itβs everything you need in a website and nothing you donβt.
10. keyaar.in
I bet the first thing youβd do on this site is click a shape. Because shapes. Then youβll read the labelsβwhich donβt really tell you much.
Thing is, though, you know pretty much what each one is when you click it. Work is a gallery of, you guessed it, work. NSFW is a blog, but even before that, you know youβre getting into something personal, if not intimate. And KL11? The design agency themselves. All the info you need is there.
What more do you people want out of a website?
Brutal, shmutal
You may not want a suite of brutalist websites in your portfolio. Thatβs fine. This design scheme is absolutely not for everyone, and some clients are sure to balk when you pitch an ugly site.
But there are lots of design lessons you can learn from these sites.
I do challenge you, though, to try to make a brutalist site. Boiling the whole thing all the way down to the essentials will make you confront your preconceptions, as well as your strengths and weaknesses. Sure, itβll be brutal, but youβll come out of it a stronger designer.
And maybe a stronger person, too.
What do you think about brutalist websites? Let us know your thoughts on this trend in the comments
Article thumbnail by Kaleo / shutterstock.com
Don’t forget http://www.berkshirehathaway.com/ Super simple, brutal design for a mega-company.
Nice collection…
BJ, this is my favorite article I’ve ever seen on here. It fills me with a nostalgic loathing and a wistful yearning back to making webpages with netscape all at the same time. Back then we were waiting on cross-browser compatibility. What a relief when that finally happened! wait…
The sites are all quite horrible indeed! My heart aches when I see them. Oh, how romantic to live in a cage! No!! It’s damp and it stinks amd we built huts for a reason, for friggin’ sake! This being ranted: Regardless or because of this I enjoyed a beautiful read, and, the designs, too, and, yes, I am challenged and I will take brutalism into my heart – if only to use it find whatever unneseccities my designs may carry. Thank you for this!!
Cave, not cave, sorry.
Being able to edit one’s comments would be nice. Sorry for the bulkβ¦ π
I’m trying far too hard. Once you’ve got Elegant themes, there’s a temptation to do soooo much. Nah, this has convinced me I need to keep things basic
This is ridiculously tough but would be fun to achieve. Thanks for sharing, a new challenge.
“Make it pop”
Lol. This was a way cool article.
Thank you! I had fun putting this one together. π
Awesome, will have to try this one day. Looks hard to achieve.
It’s very hard to achieve. When you do it wrong, it looks like gobbledygook. Believe me. π
Great collection.
This is awesome. Takes me back to when I made my first ever website using Geocities. I sure don’t miss table-based layouts though!
One day I will try too
You left out the most popular and most successful ‘brutalist’ web of them all: Drudge Report
You are totally right!
Fixed:
https://www.elegantthemes.com/blog/wp-content/uploads/2017/10/Drudge-Report-Brutalism.jpg
Content is king)
Every website needs to have this look….
Honestly I think it takes a genius to come up with this list because they inspires in disguise ??
I’ll be short – Awesome. I’m loving it!
Very fun to follow all of this websites. Thank you!
I’m creating something average. Something that will get the others and they’ll look at me. =)
I wish I could do this for clients, every single one that says “I want something clean and simple” and then proceed to fill it up with junk — having no idea what the terms mean.
π Yes, every single client uses those words “clean and simple” and maybe 1% of what I build is clean and simple :D. It’s like going to the hair dresser saying “a nice and fresh cut please”.
Just show them this list! π
@Chris, I feel your pain buddy!
Brutal but true…
have a laugh… watch ‘makemylogobiggercream’ on youtube – it’s exactly what you are talking about
That’s awesome. Thanks for sharing!
amen to that.