Extensive Markup Language (XML) is everywhere. Itโs used for servers, web security, updates, and more. When it comes to WordPress, it doesnโt get as much attention as more popular languages like PHP. However, knowing what XML is and how it works can be very useful to any website owner or developer.
In this article, weโre going to talk about XMLโs basics, and discuss some of its most common uses. Then weโll explore a few of the ways you can use XML in WordPress.
Letโs dig in!
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What XML Is (And Where Itโs Used)
XML is whatโs called a โmarkup languageโ. That means itโs a language based on tags used to add information to elements within files. One key distinction of markup languages (as opposed to programming languages, for example), is that theyโre designed to be easy to read by both machines and humans.
Hereโs an example of a simple XML snippet, to give you an idea of what it looks like in action:
<?xml version="1.0" encoding="ISO-8859-1"?>
<note>
<to>John Doe</to>
<from>Jane Doe</from>
<heading>Reminder</heading>
<body>Remember to buy more milk!</body>
</note>
If you save this snippet as a .xml file and open it with a browser, youโll notice that the browser recognizes it as code. However, you canโt just use any tags you want โ there are approved schemas for XML that youโll need to use. If you include the wrong tags, your browser wonโt be able to understand the results and display them properly.
Markup languages, as a whole, are much more versatile than you might imagine. Another example of this type of language is HTML. Itโs the skeleton of the entire web, but still remains easy to pick up, even if you donโt have a programming background.
As far XML itself goes, it has a lot of uses. Itโs frequently used to store, transmit, and display data, for example. In addition, itโs used in web development to store information in plain text, which makes that data easier to import and export. Throughout the next few sections, weโll show you some of those applications in action.
How to Use XML to Create Sitemaps
As you may know, search engines use โcrawlersโ to visit your website, determine what pages it contains, and then index them. Then, the search engine uses all of that information to generate lists of relevant results:

The problem is that crawlers sometimes miss content. They can also index pages youโd rather search engines not see, or โdetectโ duplicate content where there is none.
The best way to avoid these issues is to create a sitemap, which is a list of all the pages that make up your site and information about how theyโre connected. Hereโs what a simple sitemap might look like:
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
<loc>http://www.example.com/</loc>
<lastmod>2019-01-01</lastmod>
<changefreq>monthly</changefreq>
</url>
</urlset>
Naturally, a real sitemap would include a <url> tag for each page you want search engines to index. You can also include additional information, such as when each page was last modified, how often the search engine should check it for updates, and more.
Keep in mind that you can also create HTML sitemaps. In fact, itโs best to use both that language and XML. While itโs possible to do this by hand, by far the easiest way to create a sitemap if youโre using WordPress is by picking up a dedicated plugin. Weโve created this guide that will show you everything you need to know about XML sitemaps and SEO.
3 Ways You Can Use XML Files in WordPress
Sitemaps are important, but they arenโt the only use case for this particular language. As we mentioned earlier, XML is widely used to store and transfer information. Letโs look at three ways you can use this functionality in WordPress.
1. Importing and Exporting Plugin Data
Even the simplest WordPress website includes more data than you might imagine. In many cases, each plugin youโve installed will also store its own data set, which you can sometimes import and export as an XML file.
One example of this is WooCommerce. A lot of WooCommerce extensions enable you to export your product list โ including all of its associated data โ as a plain XML file:

This can come in handy for your records, or if you want to import the same products into another website. A lot of other plugins also do this, although some of them rely on the CSV format instead for importing and exporting data.
2. Uploading Theme Unit Test Data
Installing a new WordPress theme is no small feat. Whichever theme you choose will significantly affect your websiteโs style and functionality. This means that before you settle on one, youโll need to take a good look at how it will affect your particular site, rather than simply exploring demo sites set up by its developers.
Theoretically, you can test your new theme on a live website, and revert to your old one if you donโt like the changes it makes. However, thatโs not a particularly safe approach. A better method is to use a local or โstagingโ site, install the theme you want to test, and import dummy data to see how it works in action.
WordPress.org, for example, offers an XML file that contains a full websiteโs worth of testing data. To use it, all you have to do is download the file, go to your WordPress dashboard, and select the Tools > Import > WordPress option:

In practice, this works just like importing another WordPress websiteโs content into your own. When the process is over, you can open your website and see how your theme looks with all that new content. It shouldnโt take more than a few minutes, and it will give you a better idea of whether you want to use the theme in question or not.
3. Migrating Your WordPress Content
Last but not least, what if you want to transfer data from one WordPress website to another? To do this, youโd need to go to the Tools > Export tab and choose what content you want to export, from among posts, pages, media, and so on:

WordPress will generate an XML file, and download it to your computer. You can then repeat the same process as in the previous section, by going to the Tools > Import tab of the second website and uploading the XML file.
Keep in mind โ this process will import your WordPress content, but it wonโt affect the plugins or themes youโre using. To transfer those as well, youโd need to perform a full migration. Itโs also worth noting that you can use a similar process to migrate your WordPress.com content to WordPress.org. Thatโs how versatile XML can be.
Conclusion
The purpose of a markup language is to include information in a way thatโs easy for both people and computers to understand. There are many languages that fill this role, but XML is undeniably the king of markup.
Just to give you an idea of how versatile XML can be, letโs recap a few of the ways you can use it in WordPress:
- Creating sitemaps.
- Importing and exporting plugin data.
- Uploading theme unit test data.
- Migrating your WordPress content.
Do you have any further questions about how to use XML in WordPress? Letโs talk about them in the comments section below!
Article image thumbnail by shahsoft / shutterstock.com

Hi there,
I am using yoast seo plugin but there is no option for xml sitemap option. How to enable this option please help me out.
Thanks
Hi Nada
If you go here https://www.elegantthemes.com/blog/resources/yoast-seo-setup-guide it explains the process in detail ๐
I use xml and csv to create bulk pages and thats one of the reasons i didn’t choose divi builder as i couldn’t find a way to use WP All import with it
Is there any way to use shorcodes instead of visual builder?
I’m surprised the Code module didn’t work, Adam (https://www.elegantthemes.com/documentation/divi/code/). Maybe drop our support team a line, and see if they can help you integrating both solutions.
I use xml and csv to create bulk pages and thats one of the reasons i didn’t choose divi builder as i couldn’t find a way to use WP All import with it
Is there any way to use shorcodes instead of visual builder?
Thank you for the technical info about XML. WordPress uses XML for import and export, it’s very useful and easy.
Thanks for the nice words. ๐
Hii
John Hughes
This is really helpful post, can we index our post without using xml post?
One of my friend told me that he ranks his blog without using xml sitemaps but your post cleared my some doubts not all.
can you write one more post about sitemaps?
Thanks
We’ll certainly consider it, Myks!
Many people’s uses xml but they don’t about it much. This is very comprehensive xml post, thanks for sharing it.
It’s not ‘extensive’ nmarkup language, it’s ‘extensible’ markup language
Thanks for the kind words. ๐